THE ACTIONS - WHAT WE DID
Planning a web migration is all about getting it right on the first try - we always want to be mitigating any chance of long-term rankings drops caused by migration.
This undertaking requires analysis, planning, and proper structuring to ensure that the migration goes smooth as butter, and we're reaping the rewards of having a great user experience once the new site is live.
Outside of the migration, another crucial focus was improving existing Technical SEO aspects of the previous and new site to ensure we're removing any crawling, indexing, and ranking issues that could cause drops or non-optimal performance of new pages being created and optimized.
The final step was taking a deep look at existing local rankings across nationwide locations to put in place proper strategy both on and off-site to drive inbound local leads through calls and website conversions.