Google now processes over 40,000 search queries every second on average.
The potential to reach your target audience using Google is ever-growing as more and more people turn to Google as their go-to way to find businesses to meet their needs, whether product or service-based.
If your business does not rank well within Google's SERPs (Search Engine Results Pages) for your target keywords, searchers won't find your business and will end up buying from the competition.
You don't want your potential customers to not be able to find your business, whether you're a small business or a larger-sized organization.
In today's world, it's crucial to be competing against your competition and having visibility to your clients, and the easiest way to do that is directly through being found in search engine rankings using organic search engine optimization (SEO).
Search Engine Optimization is not only about driving traffic but also about acquiring targeted leads for your business and increasing your bottom line.