The travel and tourism industry is one of the fast-growing industries in the U.S., and at the same time, has become extremely competitive. The largest players in the market and OTAs have cemented their positions, making it more difficult to compete whether you’re an SMB or a larger organization. This requires a creative travel SEO strategy to compete against these businesses, and get your company in front of the eyes of travelers.
We know that the majority of travelers tend to use search engines such as Google to plan and book their trips, and for this reason, SEO plays an extremely important role in any marketing strategy. You might have an in-house team that handles some of the SEO-related efforts, but in many cases, hiring an outside agency can help push your business to the next level when it comes to search. SEO for tourism companies offers both the expertise needed to bring results and a cost-effective strategy for tapping into customers that are using search to showcase your product or service offering.