When it comes to getting results with WordPress, focusing on the core foundation of SEO elements are what it takes
to move the needle:
• SEO audit - assuming you have an existing WordPress domain, crawling your domain, and deep-diving into each page to find quick-wins and improvements that can bring big traffic gains.
• Keyword research - understanding your target audience, how they're searching, and building this into a content marketing strategy. Additionally, focusing on low competition, high-volume keywords, and not forgetting to add in long-tail keywords.
• On-Page SEO - page optimization to focus on including the right title tags, meta description, and h1 tags for each relevant web page you create.
• Technical SEO - reviewing the structure of internal links, 301 redirects
, page speed on both a mobile device as well as desktop (load time is important!), web design for mobile-friendliness, and other aspects that work in the background to determine your rankings.
• Content Marketing - creating high-quality content based on an editorial calendar that will help to drive more organic traffic over time by focusing on the right topics relevant to your searchers.
• Backlinks - Known as off-page SEO, building backlinks helps to increase the authority of your website in the eyes of Google. Backlinks are known as being one of the most important Google ranking factors and are a necessity for propelling your business to the top of the search results.
• Reporting - pulling data from Google Analytics, Google Search Console, and other SEO tools to understand how you're performing and mapping that back against previous results over time.