The B2B team at Hackathon.com partnered up with RTR to build a content-marketing machine.
Increase in Content Leads
Increase in Organic Visits
CTR Rate Improvement
“Thanks to Rock The Rankings’ efforts, the website’s organic traffic has almost doubled. The team has maintained a solid process, leading to seamless collaboration. They have been excellent at managing expectations.”
Haley Hughes – Hackathon.com
Hackathon.com is the world’s go-to resource for everything Hackathon-related – from both showcasing Hackathons occurring worldwide, to helping organizations properly create and run their own hackathons to recruit and retain top talent.
The team at Hackathon.com has built some of the world’s best hackathon resources both on the B2B and well as on B2C side – hence being known as the go-to resource within their industry.
The gameplan for driving content leads and MQLs for Hackathon.com was simply:
Start creating world-class value-add, informational content build for our industry and target audience.
This content would act as a core component of the following goals:
The content strategy revolves around building out the right topics based on upcoming initiatives, and mapping that back against search volume where applicable.
With proper on-page optimization and content briefs, writers would have everything they need to be combined with their creativity and expertise to build world-class assets for our audience.
Additionally, and as always, content silos are a big support pillar for driving organic growth:
The content silo method allows us to group these relevant categories into buckets, and properly drive rankings across all pages.
Hackathon.com was able to see a major lift in organic visibility within a 6-month timeframe from the content strategy and content creation efforts.
Inbound content leads have increased 333% versus the previous year, and there’s no sign of stopping with a lot of room for further organic growth.
Notably, there has also been a huge improvement in the overall traffic and impressions (of course, fueling the inbound lead growth) as well as a drastic improvement to CTR.
We'll show you exactly how our growth framework
can help take your business to the next level.