A go-to-market strategy (GTM) is a comprehensive and systematic approach that helps companies bring their products or services to market in the most effective and efficient way possible.

PQLs help organizations identify potential customers who have engaged with their product and demonstrated an interest in it in a meaningful way.

Annual contract value (ACV) is a method of calculating the annual value of a multi-year contract in SaaS.

Vertical SaaS refers to cloud-based software solutions that are specifically designed to serve the needs of businesses in a particular industry or vertical market.