A canonical tag, commonly referred to as a "rel=canonical," is a critical element used by search engines to identify the primary or original version of web content when multiple URLs lead to similar or duplicate content.

Bottom funnel marketing refers to strategies and tactics aimed at engaging and converting leads who are already familiar with a product or service and are close to making a purchase decision.

Below the fold refers to the part of a webpage not immediately visible to users when they first load the page. To see this content, users must scroll down.

Anchor text, often seen highlighted in a hyperlink, is an essential component of SEO.

Account Based Marketing (ABM) is a customized strategy employed in B2B marketing, primarily focused on recognizing, targeting, and converting high-value or strategic accounts into customers.

Above the fold is the term for the visible portion of a webpage or print medium that users see before scrolling or opening up the rest of the content.

A go-to-market strategy (GTM) is a comprehensive and systematic approach that helps companies bring their products or services to market in the most effective and efficient way possible.

PQLs help organizations identify potential customers who have engaged with their product and demonstrated an interest in it in a meaningful way.

Annual contract value (ACV) is a method of calculating the annual value of a multi-year contract in SaaS.

Vertical SaaS refers to cloud-based software solutions that are specifically designed to serve the needs of businesses in a particular industry or vertical market.

Backlinks are links from one website to a page on another website. Google considers backlinks as votes for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.