The Client

Keragon is a healthcare automation company building a no-code platform that lets providers seamlessly connect their existing software systems and automate workflows in a HIPAA-compliant way. 

They support integrations with more than 300 applications across EHR systems, scheduling, lab ordering, CRM, and more, enabling tasks like patient onboarding, appointment reminders, data syncing, and internal notifications without needing engineering resources. 

The Problem

When we first partnered with Keragon, they were an early-stage startup still in stealth mode with essentially minimal search rankings and no domain authority.

Our mission was to partner with their team to build from the ground up.

From day one, our focus was not just on building authority and long-term organic visibility but on driving measurable business results when it comes to signups and demos.

The goal was clear: reach revenue as fast as possible by generating direct signups from high-intent organic traffic while setting Keragon up to dominate Google’s top positions for their most valuable conversion keywords over the next three years.

The Solution

From the very beginning, our work with Keragon was about laying the foundation for sustainable organic growth.

We knew that to succeed in search, particularly in the competitive SaaS and healthcare automation sectors, we had to begin by establishing authority, depth, and trust from the outset.

For the first year, our focus was entirely on building the base, meaning the essential content, structure, and assets that would support long-term growth.

During the foundation phase, we focused on:

• Conversion-focused content: Creating pages around competitor comparison and conversion-focused search terms to capture high-intent users ready to convert.
• Topical authority: Building deep coverage across healthcare automation and related technology topics to position Keragon as a credible voice in the space.
• Natural link-building assets: Developing high-value, evergreen content designed to attract organic backlinks and strengthen domain authority naturally.

By the two-and-a-half-year mark, the foundation was strong, and it was time to scale. We expanded our strategy while staying rooted in what worked.

In the scale phase, we added:

• Outreach-based link building: Proactively securing high-authority, industry-relevant placements to elevate Keragon’s visibility and domain authority further.

In the current stage, we’re focusing on expanding the base to continue driving valuable conversion-focused traffic, while expanding into owning top positions in LLM search:

• LLM search optimization: Ensuring Keragon’s visibility extends beyond Google by adapting content and structure for AI-driven search ecosystems, such as ChatGPT and other large language models.

This two-phase approach, foundation first, expansion second, transformed Keragon’s SERP presence.

The strategy built a system that not only captured search demand but also positioned Keragon for the next era of organic growth in both traditional and AI-driven search environments.

The Results

Over the course of our partnership with Keragon, each phase of the strategy produced clear, measurable growth.

The foundation we built in the early years created compounding results that led to significant visibility, conversions, and long-term market authority.

Phase 1: Building the Base
The first two years were focused on content and authority development that would fuel sustainable organic growth.

• Content Strategy & Execution: More than 150+ strategic pieces across all parts of the funnel, but with the core focus being BOFU/MOFU.
• Natural Link Building: Multiple assets built to slowly attract natural backlinks over time, until we were at a point to execute on outreach-based linkbuilding.

Phase 2: Scaling and Expanding Reach

With the foundation established, we shifted our efforts toward amplifying visibility and authority through targeted outreach and emerging search platforms.

1. Outreach Link Building: Over 70+ high-quality backlinks landed from industry-relevant publications, with an average DR of 52.

2. LLM Search Optimization: Laying the initial groundwork for LLM search visibility and improving position across core BOFU search prompts.

By the end of the third year, Keragon had evolved from a stealth startup to a recognized category leader.

Working with the Keragon team has been nothing more than a pleasure, and we’re looking forward to our continued partnership and continued growth up and to the right.