The Client

RegFox and TicketSpice are innovative event technology platforms that empower organizers to manage registrations, sell tickets, and scale event operations with greater flexibility and profitability.

Operating in a highly competitive digital events and ticketing market, both brands have built strong reputations for offering transparent pricing, powerful customization, and world-class customer support.

Their mission is to give event organizers complete control over their events by providing tools that simplify ticketing, improve conversions, and reduce costs compared to traditional ticketing platforms.

The Challenge

Despite strong brand equity and customer satisfaction, RegFox and TicketSpice needed to improve their organic search visibility for several high-value, competitive keywords in the event management and ticketing software space.

The main challenges included:

• Building link authority and topical relevance for key transactional pages.
• Competing with larger, resource-heavy platforms dominating the SERPs for core commercial keywords.
• Scaling organic performance through sustainable, high-quality backlink acquisition rather than volume-based exchanges.

RegFox and TicketSpice partnered with Rock The Rankings to achieve the following goals:

1. Increase organic rankings for high-intent keywords across the event management and ticketing categories.
2. Strengthen overall domain authority through targeted, quality-driven link-building efforts.

The Solution

Rock The Rankings developed and executed a tailored SEO and link-building strategy to position RegFox and TicketSpice as leading authorities in their niche.

The campaign focused on three key pillars:

1. Strategic Link Acquisition

• Secured high-authority, relevant backlinks from reputable websites within the SaaS, marketing, and event technology verticals.
• Focused on earning placements that directly supported key transactional pages.

2. Collaborative SEO Strategy and Optimization

• Partnered closely with the RegFox and TicketSpice teams to identify evolving keyword opportunities and content priorities.
• Continuously refined link-building targets to align with campaign performance and algorithm updates.

Rock The Rankings’ hands-on approach and detailed communication ensured that every initiative aligned with business goals while maximizing long-term SEO impact.

The Results

The partnership with Rock The Rankings led to significant improvements in organic performance, including top-ranking positions for several of RegFox and TicketSpice’s most valuable keywords:

Target BOFU Keyword – RegFox

Target BOFU Keyword – TicketSpice

Not only was there impact on the core root primary terms, but also on secondary terms related to these keywords:

The collaboration produced measurable gains in domain authority and search visibility across competitive event and ticketing terms, driving higher-quality traffic and increasing lead volume.

Client Feedback

“Rock The Rankings has helped us reach the number one and number two spots for some of our most valuable keywords. They have gone above and beyond in both communication and strategy. Justin and his team are highly skilled, responsive, and deeply committed to their clients’ success. They continuously bring innovative ideas to the table and genuinely care about helping us grow. If you are on the fence, choose Rock The Rankings — you will not be disappointed.”