The Client

CVMaker helps you to create a professional resume in a matter of minutes using an advanced resume builder, packed complete with dozens of high-grade designs and easy drag-and-drop elements.

CVMaker helps job seekers around the world get hired at top companies like Google, Apple, Microsoft, Nike, Amazon and many others.

With a vast international presence, CVMaker is active in over a dozen different markets.

The Challenge

CVMaker was basically starting their organic campaign off from scratch in the U.S. market and needed help to manage and push the campaign to achieve rankings for high-intent search terms that would drive sign-ups and revenue.

Having had success in other markets CVMaker knew that the US, although more competitive, would be solid additional audience to target to get value from their product.

CVMaker was searching for a SaaS marketing partner with deep-experience in SEO and content marketing that would allow them to gain a foot-hold in the U.S. market, and to build a scalable acquisition channel leveraging organic search.

The Solution

Before getting started with any campaign, it’s imperative for our team to analyze and identify what’s currently working in the space, as well as the possibilities for driving organic search acquisition.

After thoroughly reviewing the industry, their existing targeting in other markets, we knew what exact opportunities were open on the content marketing side, and what we could tackle to lead as our customer acquisition engine.

The Results

Prior to the start of our campaign, with the help of our SaaS SEO ROI calculator, we knew we’d be able to drive out organic as one of CVMaker’s top acquisition channels.

Looking at the end results, we saw an impressive:

•  78% additional MRR added via organic sign-ups  🎉
• 117% increase in high-intent organic sessions 🎉

CVMaker continues to thrive on its journey making a solid dent in Google’s SERP real estate by providing an awesome end-user experience, coupled with a winning content and SEO strategy and an all-around solid product.