Many businesses love creating content, but not enough take the time to properly go back and work towards pruning, improving, and driving eyeballs to the content they already have.
Content audits are an essential tool that every SaaS marketing team should be leveraging, rather than focusing on continually just pumping out content.
In this article, we will explore how a content audit can effectively purge unnecessary content and boost your website ranking.
Before diving into the process of performing a content audit, it’s essential to understand its benefits.
A content audit allows you to evaluate all existing content on your website critically.
By analyzing web pages, landing pages, blog posts, and other forms of content, you can identify those pieces that are outdated, underperforming, and in need of improvement.
This results in better performance and higher search engine rankings:
The benefits of a content audit extend beyond just improving search engine rankings:
A content audit can also help improve the user experience on your website.
By ensuring that all information is relevant and up to date, you can provide your users with the most accurate and helpful information possible.
This can lead to increased user engagement, higher conversion rates, and more satisfied customers.
Everything that search engines like Google want to see.
In addition to improving user experience, a content audit can also help you identify gaps in your content marketing strategy.
By analyzing your existing content, you can determine which topics and themes are already covered and which areas need more attention.
This can help you create a more comprehensive and effective content marketing plan that addresses the needs and interests of your target audience.
Stop creating new content.
Instead, do this:
1. Go to Google Search Console
2. Filter on the date range for the last 3 months
3. Click export
4. Filter the output by positions 4-20
5. Highlight important queries
Want to map the query to the existing page(s) that are ranking?
6. Go back to Search Console, filter on the query, add the query, and click pages.
Multiple pages targeting the same keyword?
Consolidate into one page.
For the other highlighted queries, focus on making improvements to the pages to drive rankings:
How? Run a Google search for your primary topic. Examine the top 3-5 results. Take a new angle, updated information, and better content.
This is how you get more out of your existing content, without spending time and money on building more.
Founder of Rock The Rankings, an SEO partner that helps B2B SaaS brands crush their organic growth goals. An avid fan of tennis, and growing micro-SaaS businesses on the weekend. 2x SaaS Co-Founder – Currently working to build and scale Simple Testimonial.
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