Pharmaceutical SEO Case Study


Traffic Value Increase of $4M+ for Health Technology Organization

Technical SEO & Content Marketing

Client Overview

  • Industry: Healthcare – B2C
  • Search Market: US and Western Europe
  • Services Provided: Technical SEO & Content Marketing

The Client

This client is a well-known name in the healthcare space. Their services help to educate their audience and make the right decisions when it comes to medical-related items.

With a very large index of pages and a complex technical setup to boot, this client had a lot of quick wins off the bat that just needed the right touch.

The Challenge

The Rock The Rankings team was challenged to drive quick, scalable organic growth in an initial 6-month timeframe.

The client trusted our RTR Growth Framework and approach to help drive massive organic wins, based on their solid existing link profile, and readiness to build and scale content at a quick pace.

What Stands Out

  • $4M Organic Traffic Value Added
  • $9M+ Monthly Organic Traffic Added

Growth Results

This client is an absolute rockstar in their space, there’s no doubt about that.

A huge, powerful and mostly underutilized link profile allowed us to scale up quick wins on the content side to drive massive organic growth through top-funnel content.

Over the course of 16 months, we were able to take the website’s organic traffic value from around 6M to over 13M.

Organic traffic was doubled, from roughly 6M up to 14M at its peak.

It’s now clocking in over 15M+ organic sessions per month.

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