The B2B Content Marketing Agency That Drives Measurable Content Leads, MQLs and ROI

Imagine that your website has very little content on it. Imagine that the content that you do have has no strategy behind it. When you don't know how your potential customers are searching, you're essentially shooting in the dark. At the same time, without content, you're not able to attract visitors to your website as you have no actual pages setup to rank in Google.

You don't want to shoot in the dark and waste important resources such as time or money.

Content marketing looks at strategically creating content that is going to perform, be found by your target audience, and increase both traffic and revenue.

When you know exactly how to be found by your customers in search, you can effectively create an inbound marketing strategy that begins working on its own over time.

Content strategy is a big part of overall digital marketing efforts and is one of the main sources responsible for driving more website traffic and finding your potential customers.

When breaking down the overall picture of content marketing agency services, there are a few key areas that we focus on:

• Understanding your current content strategy, business goals, and target audience

• Formulating a winning content strategy based on our own industry experience and your growth needs

• Optimizing existing content that is underperforming for quick-wins and traffic turn arounds

• Creating an editorial calendar based for current and future content creation

• Creating content outlines based on manual research and Clearscope recommendations

• Creating optimized content around strategy with a full review process prior to publishing

Following this process, we can create a strategy that drives results for your business.

Content marketing is a strategic approach focused on creating valuable, consistent, and relevant content to attract and retain your target audience. The ultimate goal of implementing a content marketing strategy is to drive profitable customer action through your website. Rather than pitching your product or service to the target audience, you focus on building out truly valuable and relevant content that can help prospects and customers solve their own issues and pain points.

Content marketing should be at the forefront of marketing efforts, as it directly helps to increase sales, drive cost savings, and find your target audience while at the same time build loyalty with this userbase. Content marketing campaigns focus on understanding both your business, goals, and your target audience.

By understanding how users are searching through keyword analysis, topical research, and creating buyer personas, we can then begin to develop a winning strategy to implement. This is where a team of content marketing experts can be invaluable.

Once there's a deep understanding and a blueprint on how to succeed successfully, content outlines and content creation can begin, whether that's in-house or through the use of agency services. Having an experienced content team who knows your industry, and are a group of copywriting legends are what can really move the needle when it comes to creating content that will both drive traffic, increase conversion rate, and build brand awareness

Ask to see past case studies, review their overall strategy and content output and most importantly, check which KPIs they track.

Keywords positions are just vanity metrics. How about content MQLs, and revenue generated on a content-by-content basis?

Those are metrics that actually matter.

The pricing for our content marketing services is dependent on the type of growth you want to see - it always comes down to how aggressive you want to approach getting results. We break down three scenarios typically and map those back against campaign goals to give a clear picture of what to expect.