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From zero to a category default
How BnBFinder turned a fresh launch into a $300k monthly channel.
No link profile, few pages, and a niche with real demand and little competition. 200k monthly sessions and $300k+ of monthly traffic value, built from a standing start.
The clientThe BnB marketplace, city by city.
BnBFinder is one of the premier players in the bed and breakfast rental market, helping travellers book experiences across the United States and helping BnBs themselves drive more bookings.
The business was active in 200+ US cities at kickoff and has continued to expand as its organic presence has grown.
The challengeA fresh launch, with nothing behind it.
BnBFinder started from essentially a standing start: no previous link profile, and a shortage of both pages and content.
The upside was the shape of the opportunity. A tightly niched offer, real coverage across cities and states, and minimal competition in that intersection.
The target was clear: a winning on-page structure, relevant informational content, and a quality link profile to push the location pages to the top of Google.
The solutionStructure, content, then authority.
Three workstreams aimed squarely at the location pages, because in a marketplace those are the pages that convert.
On-page structure
Build the frame before the content
A winning on-page structure across the location page set, so that every new page shipped into a template that was already built to rank rather than being fixed later.
Informational content
Relevance the location pages can borrow
Relevant informational content built around the category, giving the location pages topical context and giving the site something worth linking to.
Link profile
Quality over volume, from zero
A quality link profile built from nothing, reaching 300+ earned links, which is what let brand-new location pages compete in a national market.
The resultsExplosive at six months, compounding after.
Three measures decide whether a program is working: traffic to the pages that matter, the value of that traffic, and the authority underneath it.
Monthly Organic Sessions
From 3,000 to 4,000 sessions per month at kickoff to over 100,000 at twelve months, and 200,000+ today. Explosive growth landed around the six-month mark and has compounded since.
What was built underneath it
A brand-new domain cannot rank location pages nationally on structure alone. 300+ earned links built from zero is what let the page set compete, and $300k+ of added monthly traffic value is what it returned.
BnBFinder is now the go-to resource for travellers looking to book a BnB across 300+ locations countrywide, on a page set that did not meaningfully exist before the engagement.
"The RTR team has been great to work with! I would hire them for any of my SEO projects and have complete confidence in their ability to increase our rankings!"
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