B2B SaaS SEO Consultant
Senior strategy. Your team executes.
You have the writers, the developers, and the CMS. What you don't have is a strategist who has run this 300+ times. We run the brain, you run the hands, and the scoreboard is still pipeline.
SEO & AI search attributed pipeline · CRM-verified
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Why they come to us
Why B2B SaaS marketing leaders take the call:
Consulting is what teams hire when they have capacity but no direction. Three versions of that.
"We have a team. We don't have a plan."
Writers writing, developers deploying, and nobody able to say which of it moves pipeline. Activity is high, direction is missing, and the quarter ends with a shrug.
"We can't justify a full agency retainer."
Done-for-you doesn't fit the budget or the org. You need the senior thinking without paying for execution you already have in-house.
"Our in-house person is drowning."
One SEO owning strategy, content, technical, links, and reporting. They're capable, and they're out of hours. What they need is a senior partner, not another tool.
What consulting includes
Everything except the execution.
You get the same brain that runs the done-for-you programs. Your team ships it.
01 · The strategy and roadmap
A quarter-by-quarter plan tied to pipeline goals: what to build, in what order, and what to deliberately ignore. Reviewed and re-prioritized weekly.
02 · Keyword and prompt strategy
The full map, kill-tested. Which terms and AI prompts end in a demo, which are vanity, and the exact page that should own each one.
03 · Briefs for your writers
Hand-researched briefs your team writes from. Same briefs we use internally: SERP and AI-answer analysis, sourced claims, and the angle to take.
04 · Senior QA
We review what your team produces before it publishes. Structure, claims, conversion, and quotability. The feedback loop that levels up your writers.
05 · Technical direction
Audits, prioritized fix lists, and implementation specs your developers can action. We don't deploy, we tell you exactly what to deploy.
06 · Measurement and the scoreboard
Two-Witness attribution wired into your CRM, the weekly board, and the forecast we grade against. You always know if it's working.
The process · We think, your team ships
Your capacity, pointed correctly.
Every week ends with something your team can pick up without a translation layer: a priority order, a brief, a spec, a QA pass. You keep the hands. We own the number.
Audit, then kill the wrong priorities
A crawler will hand you 400 findings ranked by its own severity score. We rank them by revenue and kill the rest, so your team is not spending a sprint on something worth nothing.
The priority kill test · Worth a sprint?
Write the briefs and the specs
Hand-researched content briefs for your writers and ticketed technical specs for your developers, with acceptance criteria. Specified well enough that nobody has to interpret them.
Brief 012 · For your team
H1 · Best [your category] for [use case]
H2 · How the options actually compare
Your team ships, we QA
Your writers write, your developers deploy. We review every piece before it publishes and every fix after it ships, so quality does not drift once we are not the ones typing.
Shipped and reviewed · Sprint 2
Report and re-grade
We wire Two-Witness attribution so the channel is gradeable, then report demos against the forecast. If throughput slipped, the forecast gets re-graded on your real cadence, not ours.
Demos booked · Your team executing
Results · From the monthly reports
Real case studies, not screenshots.
AI search became a demand channel in one quarter
Organic sessions, AI referrals, category presence and attributed demand all moved together one quarter after launch.
Four months in, running ahead of forecasted demos
Nearly half the demo pipeline was filed as Direct. The Two-Witness Rule recovered it, and the page program kept feeding it.
AI search and organic became the growth engine
A page set that did not exist twelve months ago now carries the growth and is the most-cited name in the category’s AI answers.
In their words
What our clients say.
Not curated snippets from a review widget. Named people, at named companies, about work you can read above.
"Justin and his team have been phenomenal from Day 0, and the consistency in quality and the measurable results they have delivered have been a true transformation to our business. We are extremely happy and we have already recommended them to our friends."
"I have been impressed with Justin and team's knowledge, work ethic and commitment to improving SEO. I have been in the digital space for nearly 20 years across different verticals and Rock the Rankings is the only SEO agency that I have worked with that has made a meaningful impact to the associated business.
If I found myself at another company, needing help with SEO, Justin would be my first call"
"The workflow was seamless between our teams. Overall, their process was very close to ours, so it was a great fit from the get-go. Most importantly, we learned a ton from their approach."
"Justin and his team helped us strengthen our SEO strategy, enabling us to adopt a more in-depth and strategic approach, and to better anticipate and organize our content operations."
"The partnership with Rock The Rankings contributed to clear improvements in organic performance across Canada and Australia, particularly for MoonPay's high-value transactional keywords and pages."
Rock The Rankings delivered great work for us. We came in with a massive index bloat issue, and Justin & team quickly figured out what needed to be done and helped us implement his suggestions on the site.
ROI · Forecast first, held to it
Three scenarios, before the first working session.
Every engagement opens with a 12-month forecast built on your funnel data, sized to your team's real throughput. We report vs. forecast every month.
One lever separates the three: how much of the plan your team actually ships. Everything else is your actuals, held flat: visit-to-demo rate, close rate, ACV. If the model can't clear a 4× return, we tell you before you spend a dollar.
12-month forecast · Realistic · 20% capture
The other side of the model
Your team is already shipping. The question is what.
An unguided team is not idle, it is spending the same effort on the wrong pages. Pick your average contract value and see the cost of a quarter of that, at 20% capture, 22% close.
Pipeline that goes to someone else
Close rate held at 22%, capture at the realistic 20% scenario, applied to the ACV you picked. On the call we rebuild all three on your actuals, and if the model doesn't clear a 4× return we tell you that instead of selling you.
This is the expensive version of waiting, because the cost is not inactivity. It is a quarter of real work aimed at pages that were never going to convert.
You are paying for the execution either way. The only variable is whether the quarter of work your team just spent was aimed at the pages that book demos, and that is a strategy problem, not a capacity one.
The full scope
Everything in scope.
The consulting engagement, itemized. Execution is yours, everything else is ours.
Pricing
Every price is public.
GEO runs inside every engagement. You'll know if we fit the budget before we ever talk.
Strategy & Consulting
You execute · We run the strategy brain
Best for: teams with in-house execution. We run SEO + GEO strategy and senior QA on top.
See Full PricingDone-for-You
The full engine · End to end
Best for: teams that want it all handled: strategy through execution, one invoice. Most engagements land at $10K+.
See Full PricingAuthority
Market domination · Max velocity
Best for: an aggressive run at the whole category: double the content and link velocity, monthly founder calls and QBRs.
See Full PricingThe honest comparison
Four ways to get senior strategy. Three stall.
Courses and communities
$50/mo and a Slack channel
- ✕Advice written for everyone, applied by you
- ✕Nobody accountable to a number
- ~Genuinely useful for learning the vocabulary
- ✕No prioritization, which is the actual hard part
Stalls: general advice, your specifics
Freelance consultant
$150/hr, one perspective
- ✓Cheap relative to an agency, and often very good
- ~One person's pattern library, and one availability calendar
- ✕Usually strongest in one discipline, weakest in the others
- ✕Rarely wires attribution, so results stay arguable
Stalls: depends entirely who you get
Full-service agency
They run everything
- ✓Capacity you do not have to hire
- ~You pay for execution you already employ
- ~Your team's product knowledge goes unused
- ✓Fastest path when there is no in-house team at all
Works, and duplicates your team
Rock the Rankings
We run the brain · You run the hands
- ✓A strategist who has run this 300+ times, on your account
- ✓Priority order, briefs, and specs your team executes
- ✓Two-Witness attribution wired in, so the work is gradeable
- ✓A 3-scenario forecast sized to your real throughput
Your team, pointed at the right pages
Fit · Before you fill anything in
Who this works for, and who it doesn't.
We say no often, and early. Reading this saves us both a call.
A fit
- B2B SaaS, Series A to Series D$2M to $50M ARR, subscription or usage-based, sales-led or self-serve plus sales-assist.
- A category with a real competitor setVertical or category-defining: healthtech, fintech infrastructure, compliance, HR tech, legal tech, specialty lending.
- Marketing leadership in placeA CMO, VP Marketing, or Head of Growth who owns the number, usually with one under-resourced content or SEO person.
- Organic is underperforming the investmentNon-branded traffic is thin for your stage, competitors hold the category terms, and the AI answers don't name you.
- You can ship changesModern CMS and a willingness to make technical and on-page edits.
- Pipeline is the measureBudget $5,000+ for strategy, $7,500-$15,000+ for the full engine, and demos are how we're both graded.
Also a fit: bootstrapped SaaS at $2M-$10M with founder-led marketing, or a growth-stage team rebuilding a stalled program.
Not a fit
- Pre-seed or pre-PMFNo audience, no category clarity, and no runway for a compounding channel.
- B2C apps, DTC ecommerce, or local servicesDifferent playbook, different channels. Not our specialty and not our pricing model.
- Enterprise consultingThose cycles are relationship-driven, not search-driven.
- You want content volume without strategyWrong expectation. We decline these even when the budget is there.
- You can't make on-page or technical changesThe methodology doesn't work without them.
- Traffic is the KPIWe align on pipeline, or we don't work together.
- Not willing to let us driveIf every decision needs a committee and a month, the program stalls. You approve the strategy, we run it.
- Under $5K a monthNot enough investment to make the channel compound. You'd be paying for activity, not an outcome.
If that's you, we'll say so on the first call and point you somewhere better. No sequence, no follow-up.
Straight answers
Asked on every consulting call.
If yours isn't here, bring it to the plan. Same unpolished answer either way.
Who does the work. Consulting at $5,000 gives you the strategy, briefs, QA, and reporting, and your team executes. Done-for-you at $8,500 means we write, build, and place everything too. The thinking is identical.
Sixty minutes a week for the session, plus whatever execution capacity you already have. The briefs and specs exist specifically so your team spends time producing, not planning.
Justin. Every week. There is no account manager layer, which is also the reason consulting capacity is limited.
Often how it goes. Teams start with consulting, prove the channel, get budget, and move execution over. No re-onboarding, since the strategy and forecast carry across.
Then we'll say so, and either re-scope the pace or recommend done-for-you. A roadmap nobody has capacity to execute is the most expensive document in marketing.
Before you close the tab
The three reasons people don't book.
Every one of these gets said on a consulting call. Here are the answers we give, in writing, before you spend 27 minutes on it.
Objection 01
"We just need an audit."
Audits are cheap and mostly useless on their own. A 200-row spreadsheet ranked by tool severity is not a plan, and it is the reason most audits get read once.
What your team needs is priority order: what ships this month, what it should say, and what it is expected to move. That is the engagement. The audit is an input to it.
Objection 02
"Consultants just hand over a slide deck."
Many do, and then the deck stalls on contact with a real sprint queue. The strategy was not wrong, it just was not specified enough to execute.
We work in briefs and specs your team can pick up without a translation layer, and we stay on the hook for the number. If the forecast slips, that is our problem to explain.
Objection 03
"A freelancer would be cheaper."
Often true, and sometimes the right call. A good freelance consultant is excellent value if their strengths line up with your gap.
The difference is coverage and continuity. Content, authority, technical, and AI surfaces all move the same number, and most individuals are deep in one or two. Ask any consultant which of the four they are weakest in, and take the honest answer seriously.
Next step
Your GEO plan, built on your numbers.
Give us your domain and your pipeline goal. We map the prompts your buyers are asking, build your GEO marketing plan against them, and forecast the pipeline the next 90 days can realistically produce.
What we walk through