B2B SaaS Technical SEO
The plumbing that lets everything else compound.
Crawl, indexation, architecture, schema, and the agent-readiness layer. We find what is blocking the program and we fix it, not hand you a 200-row spreadsheet and wish you luck.
SEO & AI search attributed pipeline · CRM-verified
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Why they come to us
Why B2B SaaS marketing leaders take the call:
Technical debt is invisible until it caps everything above it. Three symptoms, one root cause.
"Our best pages aren't indexed."
You publish, Google shrugs. Crawl budget goes to filters and pagination while the money pages sit in Discovered, currently not indexed for months.
"The site was rebuilt and traffic fell off a cliff."
A migration, a redesign, or a CMS change quietly broke redirects, canonicals, or rendering. Nobody caught it for a quarter.
"AI assistants can't read our site."
Client-side rendering, blocked crawlers, no structured data, no machine-readable anything. The models can't parse you, so they can't cite you.
Inside the engagement
What we audit, and what we fix.
Six workstreams. We hand over fixes, not findings.
01 · Crawl and indexation
Full crawl, log-file analysis where available, and the indexation audit that finds what Google sees versus what you published.
02 · Site architecture
URL structure, hub-and-spoke topical clustering, internal link distribution, and killing the orphan pages nobody links to.
03 · Rendering and performance
JavaScript rendering checks, Core Web Vitals, LCP and CLS remediation, and making sure crawlers see the same page a human does.
04 · Structured data
Organization, Product, FAQ, Article, and Breadcrumb schema built so both search engines and language models can parse your claims.
05 · Agent readiness
llms.txt, AI crawler access rules, machine-readable content structure, and the checks that decide whether an agent can act on your site.
06 · Migrations and monitoring
Pre-launch QA on redesigns and migrations, plus ongoing monitoring so the next regression gets caught in days, not quarters.
The process · From audit to verified fix
Findings are the easy half.
Every ship ends with a re-crawl proving it landed. No 200-row spreadsheet handed over with a good luck. If a fix does not unblock revenue, it does not get a ticket.
Crawl, then kill the noise
Every crawler flags hundreds of issues and ranks them by its own severity score, which has no relationship to your pipeline. We re-rank by revenue impact and discard the rest.
The finding kill test · Gates revenue?
Spec the fix, not the symptom
Each fix becomes a ticket in the form your team already works in: the cause, the change, the acceptance criteria, and the pages it affects. Sized so it survives sprint planning.
Ticket 019 · Canonical conflict
Fix · Canonicals on money pages
Acceptance · Self-referencing, 200 status
Ship, then verify it landed
Your developers deploy. We re-crawl after every release and confirm each fix in production, because a shipped ticket and a fixed site are not the same thing.
Verified in production · Release 2
Monitor and report the unblocking
Health monitoring catches regressions before they cost a quarter. We report what unblocking was worth in demos, reconciled by the Two-Witness Rule.
Pages eligible to rank · By week
Results · From the monthly reports
Real case studies, not screenshots.
AI search became a demand channel in one quarter
Organic sessions, AI referrals, category presence and attributed demand all moved together one quarter after launch.
Four months in, running ahead of forecasted demos
Nearly half the demo pipeline was filed as Direct. The Two-Witness Rule recovered it, and the page program kept feeding it.
AI search and organic became the growth engine
A page set that did not exist twelve months ago now carries the growth and is the most-cited name in the category’s AI answers.
In their words
What our clients say.
Not curated snippets from a review widget. Named people, at named companies, about work you can read above.
"Justin and his team have been phenomenal from Day 0, and the consistency in quality and the measurable results they have delivered have been a true transformation to our business. We are extremely happy and we have already recommended them to our friends."
"I have been impressed with Justin and team's knowledge, work ethic and commitment to improving SEO. I have been in the digital space for nearly 20 years across different verticals and Rock the Rankings is the only SEO agency that I have worked with that has made a meaningful impact to the associated business.
If I found myself at another company, needing help with SEO, Justin would be my first call"
"The workflow was seamless between our teams. Overall, their process was very close to ours, so it was a great fit from the get-go. Most importantly, we learned a ton from their approach."
"Justin and his team helped us strengthen our SEO strategy, enabling us to adopt a more in-depth and strategic approach, and to better anticipate and organize our content operations."
"The partnership with Rock The Rankings contributed to clear improvements in organic performance across Canada and Australia, particularly for MoonPay's high-value transactional keywords and pages."
Rock The Rankings delivered great work for us. We came in with a massive index bloat issue, and Justin & team quickly figured out what needed to be done and helped us implement his suggestions on the site.
ROI · Forecast first, held to it
Three scenarios, before the first fix ships.
Every engagement opens with a 12-month forecast built on your funnel data. We model what unblocking is worth, then report vs. forecast every month.
One lever separates the three: how much of your existing and planned content can actually rank once the blockers are gone. Everything else is your actuals, held flat: visit-to-demo rate, close rate, ACV. If the model can't clear a 4× return, we tell you before you spend a dollar.
12-month forecast · Realistic · 20% capture
The other side of the model
Every page you publish inherits the problem.
Technical debt is a multiplier on everything else you spend. Pick your average contract value and see what a quarter of it costs, at 20% capture, 22% close.
Pipeline that goes to someone else
Close rate held at 22%, capture at the realistic 20% scenario, applied to the ACV you picked. On the call we rebuild all three on your actuals, and if the model doesn't clear a 4× return we tell you that instead of selling you.
Technical problems are the only ones that get more expensive the more work you do, because every new page inherits them.
Content and authority spend both run through this layer. A quarter of publishing onto a broken foundation is not a quarter of progress. It is a quarter of budget spent at a discount you did not know you were taking.
The full scope
Everything in scope.
The full technical program. See something missing? Bring it to the plan.
Pricing
Every price is public.
GEO runs inside every engagement. You'll know if we fit the budget before we ever talk.
Strategy & Consulting
You execute · We run the strategy brain
Best for: teams with in-house execution. We run SEO + GEO strategy and senior QA on top.
See Full PricingDone-for-You
The full engine · End to end
Best for: teams that want it all handled: strategy through execution, one invoice. Most engagements land at $10K+.
See Full PricingAuthority
Market domination · Max velocity
Best for: an aggressive run at the whole category: double the content and link velocity, monthly founder calls and QBRs.
See Full PricingThe honest comparison
Four ways to fix technical. Three stall.
Audit tools
$99/mo, crawl and export
- ✕Severity scores with no revenue lens
- ✕Flags hundreds of issues, ranks none by impact
- ~Genuinely good at finding things
- ✕Nothing gets fixed, because nothing gets specified
Stalls: findings, not fixes
One-off audit
$5K and a spreadsheet
- ~A real expert looked at your real site
- ✕Handed over with no specs your devs can ticket
- ✕Stale within a quarter of normal shipping
- ✕Nobody accountable for whether anything changed
Stalls: 200 rows, no owner
In-house devs
Your team, your sprint queue
- ✓Knows the stack and can ship safely
- ✓No context transfer needed
- ~Competes with product work, and usually loses
- ~Needs someone to say which fixes actually move revenue
Works, when it reaches the top of the queue
Rock the Rankings
Diagnosis + specs + verification
- ✓Findings ranked by revenue impact, not tool severity
- ✓Specs your devs can ticket without a translation layer
- ✓Schema, entities, llms.txt, and AI crawler access
- ✓Re-crawled and verified after every ship
Fixed and verified, not flagged
Fit · Before you fill anything in
Who this works for, and who it doesn't.
We say no often, and early. Reading this saves us both a call.
A fit
- B2B SaaS, Series A to Series D$2M to $50M ARR, subscription or usage-based, sales-led or self-serve plus sales-assist.
- A category with a real competitor setVertical or category-defining: healthtech, fintech infrastructure, compliance, HR tech, legal tech, specialty lending.
- Marketing leadership in placeA CMO, VP Marketing, or Head of Growth who owns the number, usually with one under-resourced content or SEO person.
- Organic is underperforming the investmentNon-branded traffic is thin for your stage, competitors hold the category terms, and the AI answers don't name you.
- You can ship changesModern CMS and a willingness to make technical and on-page edits.
- Pipeline is the measureBudget $5,000+ for strategy, $7,500-$15,000+ for the full engine, and demos are how we're both graded.
Also a fit: bootstrapped SaaS at $2M-$10M with founder-led marketing, or a growth-stage team rebuilding a stalled program.
Not a fit
- Pre-seed or pre-PMFNo audience, no category clarity, and no runway for a compounding channel.
- B2C apps, DTC ecommerce, or local servicesDifferent playbook, different channels. Not our specialty and not our pricing model.
- Enterprise consultingThose cycles are relationship-driven, not search-driven.
- You want content volume without strategyWrong expectation. We decline these even when the budget is there.
- You can't make on-page or technical changesThe methodology doesn't work without them.
- Traffic is the KPIWe align on pipeline, or we don't work together.
- Not willing to let us driveIf every decision needs a committee and a month, the program stalls. You approve the strategy, we run it.
- Under $5K a monthNot enough investment to make the channel compound. You'd be paying for activity, not an outcome.
If that's you, we'll say so on the first call and point you somewhere better. No sequence, no follow-up.
Straight answers
Asked on every technical call.
If yours isn't here, bring it to the plan. Same unpolished answer either way.
We implement wherever access allows, and where it doesn't, we write developer-ready specs and QA the result in production. A findings document nobody actions is worth nothing, which is why we don't sell one.
No. We work across WordPress, Webflow, HubSpot, Contentful, and custom React and Next.js builds. Rendering behavior differs by stack, which is exactly why the render-parity audit exists.
Traditional technical SEO makes a page crawlable and indexable. Agent readiness makes it parseable and actionable by a language model: structured claims, llms.txt, unblocked AI crawlers, and machine-readable pricing and product data.
Yes, as a scoped project or inside Strategy & Consulting. Be clear on what it buys: technical work removes the ceiling, it doesn't create demand. Most teams need both, and we'll tell you which one is actually your bottleneck.
Before the build is finished, not after launch. Pre-launch QA on redirects, canonicals, and rendering is a fraction of the cost of a post-launch recovery, and the recovery never gets all of it back.
Before you close the tab
The three reasons people don't book.
Every one of these gets said on a technical call. Here are the answers we give, in writing, before you spend 27 minutes on it.
Objection 01
"We already ran a crawl."
Then you have the findings, which is the easy half. A crawler will tell you about 400 issues and rank them by its own severity score, which has no relationship to your pipeline.
The work is deciding which twelve of those actually gate revenue, specifying them so a developer can ship them, and verifying they landed. That is what we do with the crawl you already have.
Objection 02
"Our devs handle technical SEO."
They can ship anything you specify. The gap is almost never capability, it is that technical SEO work arrives as a spreadsheet with no acceptance criteria and loses to product work every sprint.
We write the tickets in the form your team already works in, sized and prioritized, then verify each one after release. Your devs stay the ones shipping.
Objection 03
"Does technical SEO actually move revenue?"
On its own, rarely. As a multiplier on content and authority spend, always, because every page you publish inherits whatever the foundation does to it.
That is why we model it as unblocking rather than as a channel. The forecast shows what your existing and planned content is worth once it can actually rank, and if that number is small we will tell you to spend elsewhere.
Next step
Your GEO plan, built on your numbers.
Give us your domain and your pipeline goal. We map the prompts your buyers are asking, build your GEO marketing plan against them, and forecast the pipeline the next 90 days can realistically produce.
What we walk through