The Healthtech SaaS SEO & GEO Agency
Get shortlisted by the people who buy clinical software.
Practice admins, clinical ops leads, and health-system CIOs research for months before they ever book. We make you the vendor they find, trust, and name in Google and in AI answers, with the pipeline proven in your CRM.
Demos booked from search · Indexed to baseline
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Why healthtech teams call
Three things go wrong in healthtech search:
Nobody books this call because they want more blog posts. They book it because one of these three is happening right now, and the pipeline number shows it.
"The EHR incumbents own every answer."
A practice manager asks which platform automates intake and the answer is the same four legacy names plus whoever wrote the roundup. You built the better product and the model has never heard of it, so you meet the buyer only after the shortlist is set.
"Legal slows every page to a crawl."
Marketing drafts, compliance rewrites, six weeks disappear, and the page ships stripped of the specifics that would have made it rank. So the content that exists is vague, and vague content is exactly what a model skips.
"Long clinical sales cycles hide the source."
A director reads you in month one, loops in IT in month three, and the demo request in month five gets logged as direct. Your CRM credits the last click, so the channel that started the deal never appears in the report the budget is cut from.
Built for a regulated category
Six disciplines, adapted for healthtech.
Same engine we run for every B2B SaaS client, with the parts healthtech actually needs bolted in: compliance review inside the workflow, clinical SME sourcing, and proof that survives a security questionnaire.
The clinical prompt map
Practice managers, clinical ops, IT, and compliance each ask different questions. We map all four seats, then engineer into the answers.
- Prompts by buying-committee seat
- EHR and integration query coverage
- Citation tracking across 5 engines
- Incumbent and category watch
Moves: Share of AI answers
HIPAA-safe content operations
Claims sourced, guardrails agreed in week one, and a review lane your compliance team can clear in days instead of weeks.
- Approved-claims and banned-phrase library
- Clinical SME interviews and citation of sources
- Alternative, comparison and EHR-integration pages
- Legal review lane with a fixed SLA
Moves: Publish velocity that survives review
Technical SEO and agent readiness
The plumbing that lets crawlers and AI agents read, trust, and act on a site that usually sits behind a gated product.
- Full technical audit and fixes
- MedicalWebPage and Organization schema
- llms.txt and AI crawler access
- Core Web Vitals and render checks
Moves: Crawl, index and quote rate
Clinical authority and citations
Health buyers and health-trained models both weight the source. We go earn the placements that make you one they trust.
- Health IT and digital-health trade placements
- Named clinical and executive commentary
- G2, Capterra and category roundup presence
- Monthly citation velocity reporting
Moves: Trust the models inherit
Attribution across long clinical cycles
Six-month committee deals plus referrer-stripping assistants means the source is gone by the time the deal closes. We rebuild the trail.
- CRM field and GA4 wiring, first touch preserved
- Intake-form self-reported capture
- Two-Witness reconciliation
- Monthly board graded vs. forecast
Moves: Budget you can defend
Specialty and integration scale
Healthtech has the best programmatic surface in SaaS: every specialty, every EHR, every workflow is a real query with real volume.
- EHR and integration page libraries
- Specialty pages: cardiology, behavioral, dental, ortho
- Role pages for admin, clinician, and IT
- Quarterly strategy re-plans
Moves: Coverage without headcount
The process · The 90-Day AI Search Program
The process, step by step.
Week one sets the compliance guardrails, so nothing after it stalls in review. Prompt maps, approved pages, citations, demos, every week, all inspectable.
Map the committee, set the guardrails
Technical audit, CRM and GA4 wiring, approved-claims library agreed with your compliance lead, then the kill test on every prompt: after the AI answers, does the buyer still need a vendor? We only chase the ones that end in pipeline.
The kill test · Worth winning?
Write it, source it, clear it
Hand-researched briefs plus clinical SME input become pages written to convert a demo, with every claim sourced so review approves in days instead of rewriting for weeks.
Brief 041 · Patient intake automation
H1 · HIPAA-compliant patient intake automation
H2 · How it compares to your EHR's built-in forms
Win the citations health buyers trust
Health-adjacent answers weight the source harder than any other category. Trade placements plus entity work make your presence the constant: cited in 4 of 5 runs and climbing.
Citations landed · Run 2
Report across the whole cycle
Demos, pipeline, and closed revenue on one report, with first touch preserved so a deal that started in month one still credits the channel in month six. Quarterly reviews re-grade the forecast.
Demos booked · Attributed to SEO and AI search
Results · From the monthly reports
Real case studies, not screenshots.
AI search became a demand channel in one quarter
Organic sessions, AI referrals, category presence and attributed demand all moved together one quarter after launch.
Four months in, running ahead of forecasted demos
Nearly half the demo pipeline was filed as Direct. The Two-Witness Rule recovered it, and the page program kept feeding it.
AI search and organic became the growth engine
A page set that did not exist twelve months ago now carries the growth and is the most-cited name in the category’s AI answers.
In their words
What our clients say.
Not curated snippets from a review widget. Named people, at named companies, about work you can read above.
"Justin and his team have been phenomenal from Day 0, and the consistency in quality and the measurable results they have delivered have been a true transformation to our business. We are extremely happy and we have already recommended them to our friends."
"I have been impressed with Justin and team's knowledge, work ethic and commitment to improving SEO. I have been in the digital space for nearly 20 years across different verticals and Rock the Rankings is the only SEO agency that I have worked with that has made a meaningful impact to the associated business.
If I found myself at another company, needing help with SEO, Justin would be my first call"
"The workflow was seamless between our teams. Overall, their process was very close to ours, so it was a great fit from the get-go. Most importantly, we learned a ton from their approach."
"Justin and his team helped us strengthen our SEO strategy, enabling us to adopt a more in-depth and strategic approach, and to better anticipate and organize our content operations."
"The partnership with Rock The Rankings contributed to clear improvements in organic performance across Canada and Australia, particularly for MoonPay's high-value transactional keywords and pages."
Rock The Rankings delivered great work for us. We came in with a massive index bloat issue, and Justin & team quickly figured out what needed to be done and helped us implement his suggestions on the site.
Forecast first · Held to it
Three scenarios, before we start.
Every engagement opens with a 12-month forecast built on your funnel data, with the clinical sales cycle modeled in. We set pipeline goals against it, then grade the program against those numbers every quarter.
One lever separates the three: the share of search volume your pages capture. Everything else is your actuals, held flat: visit-to-demo rate, close rate, and contract value per site or per seat. If the model can't clear a 4× return, we tell you before you spend a dollar.
12-month forecast · Optimistic · 30% capture
Reference case: forecast said 10 demos by day 90. The program booked 59.
The other side of the model
The shortlist gets written either way.
Healthtech cycles are long, so waiting costs twice: the demos you don't book now, and the revenue that lands two quarters later than it could have. Pick your average contract value to see the size of it.
Pipeline that goes to someone else
Close rate held at 22%, capture at the realistic 20% scenario, applied to the ACV you picked. On the call we rebuild all three on your actuals, and if the model doesn't clear a 4× return we tell you that instead of selling you.
This is not a delay. It is a transfer. Three things compound against you in the exact window you spend deciding.
The 90 days start at kickoff, not at the decision, and in healthtech the revenue lands a further two quarters out. A quarter of waiting doesn't pause the results. It pushes closed revenue most of a year down the road.
Pricing
Every price is public.
Same pricing for healthtech as everyone else. Compliance workflow is included, not an upcharge. Rates shown are our best rate, on a 12-month commitment. The 90-day program and month-to-month are both available at a higher monthly rate.
Strategy & Consulting
You execute · We run the strategy brain
Best for: teams with in-house execution. We run SEO + GEO strategy and senior QA on top.
See Full PricingDone-for-You
The full engine · End to end
Best for: teams that want it all handled: strategy through execution, one invoice. Most engagements land at $10K+ per month.
See Full PricingAuthority
Market domination · Max velocity
Best for: an aggressive run at the whole category: double the content and link velocity, monthly founder calls and QBRs.
See Full PricingThe honest comparison
Four ways healthtech teams try this. Three stall.
AI tools
$99/mo and a prompt
- ✕Generates clinical claims no compliance team will sign
- ✕No committee mapping, no revenue lens
- ✕Zero authority links. Tools can't earn trade placements
- ~Ships fast, straight into a legal rewrite queue
Stalls: volume your reviewers reject
Other agencies
The same playbook, every client
- ✕Healthcare experience means hospital marketing, not clinical SaaS
- ~GEO bolted on as an upsell, run by whoever has capacity
- ✕You meet the closer, then get handed to an account manager
- ✕No answer for why a six-month committee deal logs as direct
Stalls: the wrong half of healthcare
In-house team
Five roles, two quarters
- ✓Knows the product, sits in your meetings
- ✓Full control of roadmap and voice
- ~$290K+/yr before tools, and healthtech SEO hires are scarce
- ~Trade placements and AI optimization still need specialists
Works, at $300K and month 7
Rock the Rankings
GEO + SEO · One team
- ✓Compliance guardrails set in week one, review cleared in days
- ✓A 3-scenario forecast with the clinical cycle modeled in
- ✓Cited on the prompts that end in a vendor shortlist
- ✓First touch preserved across a six-month committee deal
Forecast first · Reported monthly
Fit · Before you fill anything in
Which healthtech teams this works for.
We say no often, and early. Reading this saves us both a call.
Great fit
- Healthtech SaaS, Series A to Series D$2-3M to $50M+ ARR: clinical workflow, practice management, RCM, care coordination, patient engagement, health data infrastructure.
- You sell to providers or payers, not patientsClinics, health systems, specialty groups, digital health providers, payers. B2B contracts, not consumer subscriptions.
- Marketing leadership in placeA CMO, VP Marketing, or Head of Growth who owns the number, usually with one under-resourced content or SEO person.
- A compliance reviewer who will engageSomeone in legal or compliance who can sit in one week-one session and agree the claims library. That single hour unblocks the year.
- You can ship changesModern CMS and a willingness to make technical and on-page edits.
- Pipeline is the measureBudget $5,000+ for strategy, $7,500-$15,000+ for the full engine, and qualified demos are how we're both graded.
Also a fit: bootstrapped healthtech at $2M-$10M with founder-led marketing, or a team that just closed a round and needs organic to carry the new number.
Not a fit
- Pre-seed or pre-PMFNo audience, no category clarity, and no runway for a compounding channel.
- Direct-to-patient apps or telehealth consumer brandsConsumer health is a different playbook: paid social, app store, brand. Not our specialty and not our pricing model.
- Provider groups and hospital systemsWe do the software side. Local health-system marketing is a different discipline.
- Compliance says no to publishing anything specificIf every concrete claim gets cut, there is nothing for a model to quote and nothing for us to rank.
- You want content volume without strategyWrong expectation. We decline these even when the budget is there.
- You can't make on-page or technical changesThe methodology doesn't work without them.
- Traffic is the KPIWe align on pipeline, or we don't work together.
- Not willing to let us driveIf every decision needs a committee and a month, the program stalls. You approve the strategy, we run it.
- Under $5K a monthNot enough investment to make the channel compound. You'd be paying for activity, not an outcome.
If that's you, we'll say so on the first call and point you somewhere better. No sequence, no follow-up.
Straight answers
Asked on every healthtech call.
If yours isn't here, bring it to the call. Same unpolished answer either way.
The higher evidence bar is the opportunity, not the obstacle. Thin unsourced claims get filtered no matter who publishes them. Sourced, expert-reviewed, specific content clears the bar, and once it clears, it keeps getting cited while your competitors' vague pages don't. We build to the bar from the first brief.
One session in week one with your compliance or legal lead produces three things: an approved-claims library, a banned-phrase list, and a sourcing standard. After that, writers work inside the guardrails, so review is checking rather than rewriting. Clients typically go from a six-week review cycle to three or four days.
Yes, and it's the main reason healthtech programs fail without it. The practice admin asks about scheduling load, clinical ops asks about workflow disruption, IT asks about integration and uptime, compliance asks about BAAs and data residency. Each is a different prompt set and a different page. One page aimed at "the buyer" reaches none of them.
Three leading indicators, reported monthly before revenue lands: citation rate on the buying prompts across five engines, demo requests attributed by the Two-Witness Rule, and stage-one pipeline created. Revenue gets graded against forecast at the quarterly review, on the cycle length you actually have.
Keragon, HIPAA-compliant healthcare automation, is public: 50 to 11,000 monthly organic sessions and DR 0 to 67 over three years. Waitwell runs patient and visitor queue management for hospitals and health systems. We'll put you on a call with either of them before you sign anything.
Before you close the tab
The three reasons healthtech teams don't book.
Every one of these gets said on a call. Here are the answers we give, in writing, before you spend 27 minutes on it.
Objection 01
"Our compliance team will kill this."
They kill vague, unsourced marketing copy, and they should. What they approve is specific, cited, expert-reviewed material, which happens to be exactly what ranks and exactly what a model quotes. The two goals point the same direction.
So we start there. One week-one session builds the claims library and the review SLA, and every brief after it is written inside those lines. Compliance stops being the bottleneck and starts being the reason the content outperforms.
Objection 02
"Our category is too niche for search volume."
Usually true of the head term and irrelevant to the outcome. Nobody searches "care coordination platform" at volume, but "athenahealth alternatives for behavioral health" converts at a rate no broad term touches, and there are hundreds like it across specialties, EHRs, and workflows.
That's what the kill test is for. We test the whole prompt set before you commit, and if the qualified volume genuinely isn't there, we say so on the call.
Objection 03
"The EHR incumbents are too entrenched to outrank."
On their brand terms, yes, and you shouldn't try. On the queries that actually source deals, alternatives, integrations, specialty workflows, and pain-first questions, incumbents are slow, generic, and years behind. Keragon went from stealth to owning those answers against exactly that field.
On the intro call we run your real buying prompts live so you see who the engines name today, before you decide anything.
Next step
Your GEO plan, built on your numbers.
Give us your domain and your pipeline goal. We map the prompts your buyers are asking, build your GEO marketing plan against them, and forecast the pipeline the next 90 days can realistically produce.
What we walk through