The B2B SaaS SEO Agency
SEO that ships demos, not traffic reports.
We build the organic engine B2B SaaS teams actually get graded on: solution-aware pages, category authority, and demos your CFO can trace. Google and AI search, in one program.
SEO & AI search attributed pipeline · CRM-verified
.png)
.png)
.png)
.png)
.png)
Why they come to us
Why B2B SaaS marketing leaders call:
Nobody books this call for more blog posts. They book it because one of these three is happening, and the board has noticed.
"Traffic is up. Demos aren't."
The dashboard is green and the pipeline is flat. The terms winning aren't the terms buyers use when they're ready to buy, so the traffic never reaches sales.
"Competitors own every term that matters."
You rank for definitions and how-tos. They rank for "best X for Y," the comparison pages, and the integration queries. Those are the ones that end in a demo.
"We publish constantly and nothing compounds."
Volume without a map. Pages that never earned a link, never got cited, and never had a job in the funnel. Three years of archive, no asset.
Inside the program
Everything you need to scale pipeline.
Six workstreams, one team, one scoreboard. Nothing gets sold as a separate line item twice.
01 · The keyword kill test
Every term gets one question: if we win it, does a demo follow? Definitional and how-to terms get killed. We chase what ends in pipeline.
02 · Solution-aware money pages
Comparison pages, "best X for Y," alternatives, integrations, and use-case pages. The pages buyers land on when they already know they have the problem.
03 · Content production
Hand-researched briefs, SME interviews with your product team, senior editing on every piece. Written to convert, structured to be quoted.
04 · Technical foundation
Crawl, indexation, site architecture, internal linking, Core Web Vitals, structured data. The plumbing that lets everything else compound.
05 · Authority and links
DR 50-80+ placements and digital PR on publications your buyers and the AI models both read. No networks, no shortcuts.
06 · The weekly scoreboard
Demos, pipeline, rankings and citations on one board, reconciled by the Two-Witness Rule and graded against the forecast set at kickoff.
The process · The 90-Day AI Search Program
Four stations, one scoreboard.
Every week ends with artifacts you can inspect: a kill list, a page, a placement, a demo count. If a term cannot book a demo, we do not chase it.
Kill the keywords that cannot convert
Technical audit, CRM and GA4 wiring, then the kill test on every term. After the AI answers it, does the buyer still need a vendor? Only those reach the roadmap.
The keyword kill test · Worth chasing?
Build the pages that close
Solution-aware pages, comparisons, and alternatives pages, built to convert on the first visit. Not top-of-funnel volume that reads well and books nothing.
Brief 041 · Comparison page
H1 · Best [your category] for [use case]
H2 · How the options actually compare
Earn the authority to rank at all
Commercial terms have an authority floor. Editorial placements and citation building clear it, so the pages you just built can actually compete.
Placements landed · Run 2
Report and reconcile
Demos, pipeline, and revenue attributed to organic on one report, reconciled by the Two-Witness Rule. Quarterly reviews re-grade the forecast we set at kickoff.
Demos booked · Attributed to organic
Results · From the monthly reports
Real case studies, not screenshots.
AI search became a demand channel in one quarter
Organic sessions, AI referrals, category presence and attributed demand all moved together one quarter after launch.
Four months in, running ahead of forecasted demos
Nearly half the demo pipeline was filed as Direct. The Two-Witness Rule recovered it, and the page program kept feeding it.
AI search and organic became the growth engine
A page set that did not exist twelve months ago now carries the growth and is the most-cited name in the category’s AI answers.
In their words
What our clients say.
Not curated snippets from a review widget. Named people, at named companies, about work you can read above.
"Justin and his team have been phenomenal from Day 0, and the consistency in quality and the measurable results they have delivered have been a true transformation to our business. We are extremely happy and we have already recommended them to our friends."
"I have been impressed with Justin and team's knowledge, work ethic and commitment to improving SEO. I have been in the digital space for nearly 20 years across different verticals and Rock the Rankings is the only SEO agency that I have worked with that has made a meaningful impact to the associated business.
If I found myself at another company, needing help with SEO, Justin would be my first call"
"The workflow was seamless between our teams. Overall, their process was very close to ours, so it was a great fit from the get-go. Most importantly, we learned a ton from their approach."
"Justin and his team helped us strengthen our SEO strategy, enabling us to adopt a more in-depth and strategic approach, and to better anticipate and organize our content operations."
"The partnership with Rock The Rankings contributed to clear improvements in organic performance across Canada and Australia, particularly for MoonPay's high-value transactional keywords and pages."
Rock The Rankings delivered great work for us. We came in with a massive index bloat issue, and Justin & team quickly figured out what needed to be done and helped us implement his suggestions on the site.
ROI · Forecast first, held to it
Three scenarios, before we start.
Every engagement opens with a 12-month organic forecast built on your funnel data. We set demo goals against it, then report vs. forecast every month.
One lever separates the three: the share of non-branded search volume your pages capture. Everything else is your actuals, held flat: visit-to-demo rate, close rate, ACV. If the model can't clear a 4× return, we tell you before you spend a dollar.
12-month forecast · Realistic · 20% capture
The other side of the model
Every quarter you wait is a quarter you never get back.
Organic compounds, which means delay compounds too. Pick your average contract value and see what one quarter of waiting costs, at the realistic scenario: 20% capture, 22% close.
Pipeline that goes to someone else
Close rate held at 22%, capture at the realistic 20% scenario, applied to the ACV you picked. On the call we rebuild all three on your actuals, and if the model doesn't clear a 4× return we tell you that instead of selling you.
SEO is the one channel where starting later does not mean finishing later by the same amount. The curve restarts, and the compounding you skipped is gone.
The 90 days start at kickoff, not at the decision. A quarter of waiting doesn't pause the results. It moves them a quarter later, permanently, and hands the demos in between to whoever didn't wait.
The full scope
The full production line, itemized.
Everything below is in scope. See something missing? Bring it to the plan and it goes in.
Pricing
Every price is public.
GEO runs inside every engagement. You'll know if we fit the budget before we ever talk.
Strategy & Consulting
You execute · We run the strategy brain
Best for: teams with in-house execution. We run SEO + GEO strategy and senior QA on top.
See Full PricingDone-for-You
The full engine · End to end
Best for: teams that want it all handled: strategy through execution, one invoice. Most engagements land at $10K+.
See Full PricingAuthority
Market domination · Max velocity
Best for: an aggressive run at the whole category: double the content and link velocity, monthly founder calls and QBRs.
See Full PricingThe honest comparison
Four ways to run SaaS SEO. Three stall.
AI content tools
$99/mo and a prompt
- ✕Publishes for volume, ranks for readers, converts nobody
- ✕No intent mapping, so every page targets the wrong stage
- ✕Zero authority. Tools cannot earn a placement
- ~Ships fast, into pages no buyer asked for
Stalls: volume without pipeline
Generalist agencies
One playbook, every client
- ✕Takes ecommerce, local, and SaaS from the same deck
- ~Reports sessions and rankings, never demos
- ✕You meet the closer, then get an account manager
- ✕No answer for why organic leads never reach the CRM
Stalls: a template borrowed from another industry
In-house team
Five roles, two quarters
- ✓Knows the product and sits in your standups
- ✓Full control of roadmap and voice
- ~$290K+/yr before tools, and slow to hire
- ~Links and technical depth still need specialists
Works, at $300K and month 7
Rock the Rankings
SEO + GEO · One team
- ✓Solution-aware pages, authority, and technical as one program
- ✓A 3-scenario forecast set before kickoff, graded monthly
- ✓The keyword kill test, so nothing ships that cannot convert
- ✓Two-Witness attribution wired into your CRM
Forecast first · Reported monthly
Fit · Before you fill anything in
Who this works for, and who it doesn't.
We say no often, and early. Reading this saves us both a call.
A fit
- B2B SaaS, Series A to Series D$2M to $50M ARR, subscription or usage-based, sales-led or self-serve plus sales-assist.
- A category with a real competitor setVertical or category-defining: healthtech, fintech infrastructure, compliance, HR tech, legal tech, specialty lending.
- Marketing leadership in placeA CMO, VP Marketing, or Head of Growth who owns the number, usually with one under-resourced content or SEO person.
- Organic is underperforming the investmentNon-branded traffic is thin for your stage, competitors hold the category terms, and the AI answers don't name you.
- You can ship changesModern CMS and a willingness to make technical and on-page edits.
- Pipeline is the measureBudget $5,000+ for strategy, $7,500-$15,000+ for the full engine, and demos are how we're both graded.
Also a fit: bootstrapped SaaS at $2M-$10M with founder-led marketing, or a growth-stage team rebuilding a stalled program.
Not a fit
- Pre-seed or pre-PMFNo audience, no category clarity, and no runway for a compounding channel.
- B2C apps, DTC ecommerce, or local servicesDifferent playbook, different channels. Not our specialty and not our pricing model.
- Enterprise consultingThose cycles are relationship-driven, not search-driven.
- You want content volume without strategyWrong expectation. We decline these even when the budget is there.
- You can't make on-page or technical changesThe methodology doesn't work without them.
- Traffic is the KPIWe align on pipeline, or we don't work together.
- Not willing to let us driveIf every decision needs a committee and a month, the program stalls. You approve the strategy, we run it.
- Under $5K a monthNot enough investment to make the channel compound. You'd be paying for activity, not an outcome.
If that's you, we'll say so on the first call and point you somewhere better. No sequence, no follow-up.
Straight answers
Asked on every SEO call.
If yours isn't here, bring it to the plan. Same unpolished answer either way.
Technical wins and page-level movement show in weeks. Meaningful demo volume from non-branded organic typically lands in months 4 to 6, which is why the forecast is set before kickoff and graded quarterly. If the model can't clear a 4× return, we say so before you spend a dollar.
Both, in the same engagement, because the same page can rank in Google and be cited by ChatGPT or Perplexity. Splitting them across two vendors is how teams end up paying twice for one asset.
That's the common case. Most teams have one under-resourced person who owns everything. We run strategy and production, they own the internal relationships and the roadmap. Or take Strategy & Consulting at $5,000 and keep execution in-house.
Because we're held to a number we published before kickoff. Three ROI scenarios on your funnel data, then a weekly scoreboard graded against them. 300+ B2B SaaS engagements since 2019, 5.0 on Clutch and G2, and every price is on the site.
Then we're not the right agency. B2B SaaS is the only vertical we run, which is the entire reason the playbook works. We'll say so on the first call and point you somewhere better.
Before you close the tab
The three reasons people don't book.
Every one of these gets said on an SEO call. Here are the answers we give, in writing, before you spend 27 minutes on it.
Objection 01
"Our last SEO agency failed. Why would this be different?"
Fair. Most agencies sell activity, so there is nothing to fail against. We report on demos and pipeline, not sessions and rankings, and we have run this with 300+ B2B SaaS companies.
The difference is the forecast. We set it before kickoff on your funnel data, then grade ourselves against it in writing every month. If the model cannot clear a 4× return, we tell you before you spend a dollar.
Objection 02
"Our in-house team can do this."
They can, at five roles and two quarters of hiring before the first page ships. That is roughly $290K a year before tools, data, and link budget, and one resignation stalls the program for a quarter.
The better version: we run the engine, your team owns the product story. We hand the whole system over at the end if you want it.
Objection 03
"SEO takes too long to matter."
It takes too long when the pages target the wrong stage. Solution-aware and comparison pages convert on the first visit, which is why we ship those first instead of top-of-funnel volume.
One client booked 59 demos in 90 days against a 10-demo forecast. That is not typical and we do not promise it. It is what happens when the first pages you publish are the ones buyers read right before they choose.
Next step
Your GEO plan, built on your numbers.
Give us your domain and your pipeline goal. We map the prompts your buyers are asking, build your GEO marketing plan against them, and forecast the pipeline the next 90 days can realistically produce.
What we walk through