The Fintech SEO & GEO Agency

Get named by the models your buyers trust with money decisions.

Finance is the category search engines and language models scrutinise hardest, and the one where buyers verify everything before they book. We build the sourced, reviewed content that clears that bar, and prove the pipeline in your CRM.

300+ B2B SaaS engagements100% B2B SaaS & tech focusFounder-led8+ years operating
Real client. Want results like these?

Demos booked from search · Indexed to baseline

BaselineDay 30Day 60Day 90
Demos booked · day 906× baseline
Qualified sales leads3× baseline
Attributed pipeline4× baseline
Tracked across all major LLMs
Trusted by fintech, lending, and 300+ B2B SaaS orgs for pipeline growth

Why fintech teams call

Three things go wrong in fintech search:

Nobody books this call because they want more blog posts. They book it because one of these three is happening right now, and the pipeline number shows it.

01

“The banks and the incumbents own every answer.”

A buyer asks which platform handles the thing you do and the answer is three legacy processors, a bank, and whoever wrote the comparison. You built the better product and the model has never heard of it, so you meet the buyer after the shortlist is set.

What it costs: you compete as the challenger nobody added
02

“Compliance rewrites every page into vagueness.”

Marketing drafts, compliance strips the numbers and the specifics, and the page ships saying nothing a buyer can act on. Vague content is exactly what a model skips, so the review process quietly removes the reason the page would have ranked.

What it costs: four publishes a quarter, none of them cited
03

“Long deal cycles hide where the deal came from.”

A VP reads you in month one, brings in risk in month three, and the demo request in month six logs as direct. Your CRM credits the last click, so the channel that started the deal never appears in the report the budget is cut from.

What it costs: the channel that sourced the deal looks like zero
All three are solvable in 90 days, and none of the fixes is more content

Built for a regulated category

Six disciplines, adapted for fintech.

Same engine we run for every B2B SaaS client, with the parts fintech actually needs bolted in: compliance review inside the workflow, licensed-entity accuracy, and proof that survives a security questionnaire.

01 · The map

The financial prompt map

Operations, risk, engineering and finance each ask different questions. We map every seat, then engineer into the answers.

  • Prompts by buying-committee seat
  • Processor and core-system query coverage
  • Citation tracking across 5 engines
  • Incumbent and category watch

Moves: Share of AI answers

02 · The words

Compliance-safe content operations

Claims sourced, guardrails agreed in week one, and a review lane your compliance team can clear in days instead of weeks.

  • Approved-claims and banned-phrase library
  • Named expert review and source citation
  • Alternative, comparison and integration pages
  • Legal review lane with a fixed SLA

Moves: Publish velocity that survives review

03 · The machine

Technical SEO and agent readiness

The plumbing that lets crawlers and AI agents read, trust and act on a site that usually sits behind a gated product.

  • Full technical audit and fixes
  • Organization, Product and FinancialService schema
  • llms.txt and AI crawler access
  • Core Web Vitals and render checks

Moves: Crawl, index and quote rate

04 · The proof

Financial authority and citations

YMYL answers weight the source harder than any other category. We go earn the placements that make you one models trust.

  • Fintech and banking trade placements
  • Named executive and risk commentary
  • G2, Capterra and category roundup presence
  • Monthly citation velocity reporting

Moves: Trust the models inherit

05 · The truth

Attribution across long deal cycles

Committee deals plus referrer-stripping assistants means the source is gone by the time the deal closes. We rebuild the trail.

  • CRM field and GA4 wiring, first touch preserved
  • Self-reported capture at the form
  • Two-Witness reconciliation
  • Monthly board graded vs. forecast

Moves: Budget you can defend

06 · The scale

Integration and segment scale

Fintech has excellent programmatic surface: every core system, every processor, every regulation and segment is a real query with real volume.

  • Core-system and processor integration libraries
  • Segment pages: lending, payments, treasury, wealth
  • Role pages for ops, risk and engineering
  • Quarterly strategy re-plans

Moves: Coverage without headcount

The process · The 90-Day AI Search Program

The process, step by step.

Week one sets the compliance guardrails, so nothing after it stalls in review. Prompt maps, approved pages, citations, demos, every week, all inspectable.

01

Map the committee, set the guardrails

Week 1 · Foundation

Technical audit, CRM and GA4 wiring, approved-claims library agreed with your compliance lead, then the kill test on every prompt: after the AI answers, does the buyer still need a vendor? We only chase the ones that end in pipeline.

The kill test · Worth winning?

“what is an ACH transfer”Killed · No vendor needed
“embedded lending platform for marketplaces”Chase · Books demos
“plaid alternatives for underwriting data”Chase · High intent
390 financial prompts tested44 kept
02

Write it, source it, clear it

Continuous · 5 to 10 pieces / mo

Hand-researched briefs plus risk and product SME input become pages written to convert a demo, with every claim sourced so review approves in days instead of rewriting for weeks.

Brief 041 · Embedded lending platforms

H1 · Best embedded lending platforms for marketplaces

H2 · How it compares to partnering with a bank directly

Incumbent comparisonLicensing moduleDemo CTA
Risk SME · Compliance clearedShipped
03

Win the citations finance buyers trust

Continuous · 5 engines tracked

Money answers weight the source harder than any other category. Trade placements plus entity work make your presence the constant: cited in 4 of 5 runs and climbing.

Citations landed · Run 2

American BankerDR 84
FinextraDR 79
G2 category pageDR 91
Payments DiveDR 74
Your comparison pageOwned
The clientCited · 4 of 5 runs
↺ Re-run the prompt
04

Report across the whole cycle

Monthly + QBR · Two witnesses

Demos, pipeline, and closed revenue on one report, with first touch preserved so a deal that started in month one still credits the channel in month six. Quarterly reviews re-grade the forecast.

Demos booked · Attributed to SEO and AI search

W1
W2
W3
W4
W5
W6
W7
W8
W9
Demos booked · month 30 · +9 MoM
Named in AI answers0 citations
CRM forensics + buyer-reported at intakeBoth agree · Credited
Day-90 scoreboard·Forecast: 10 demos·Booked: 59

In their words

What our clients say.

Not curated snippets from a review widget. Named people, at named companies, about work you can read above.

"Justin and his team have been phenomenal from Day 0, and the consistency in quality and the measurable results they have delivered have been a true transformation to our business. We are extremely happy and we have already recommended them to our friends."
George Makkoulis
Co-Founder at Keragon
"I have been impressed with Justin and team's knowledge, work ethic and commitment to improving SEO. I have been in the digital space for nearly 20 years across different verticals and Rock the Rankings is the only SEO agency that I have worked with that has made a meaningful impact to the associated business.

If I found myself at another company, needing help with SEO, Justin would be my first call"
Theodore Hissey
Head of Marketing at wellrx
"The workflow was seamless between our teams. Overall, their process was very close to ours, so it was a great fit from the get-go. Most importantly, we learned a ton from their approach."
Dahlia Snaiderman
Marketing Lead at Toast
"Justin and his team helped us strengthen our SEO strategy, enabling us to adopt a more in-depth and strategic approach, and to better anticipate and organize our content operations."
Eddie González
Head of Marketing at Salty Cloud
"The partnership with Rock The Rankings contributed to clear improvements in organic performance across Canada and Australia, particularly for MoonPay's high-value transactional keywords and pages."
Luc Bouvier
Head of SEO at MoonPay
Rock The Rankings delivered great work for us. We came in with a massive index bloat issue, and Justin & team quickly figured out what needed to be done and helped us implement his suggestions on the site.
Brian Dean
Ex Co-Founder at Backlinko

Forecast first · Held to it

Three scenarios, before we start.

Every engagement opens with a 12-month forecast built on your funnel data, with the committee cycle modeled in, so month-one demos show as month-six revenue where they actually land.

One lever separates the three: the share of search volume your pages capture. Everything else is your actuals, held flat: visit-to-demo rate, close rate, and contract value per site or per seat. If the model can't clear a 4× return, we tell you before you spend a dollar.

To build it, we only need three numbers from you:
Average contract value per account, seat, or transaction tier
Organic visitor to demo conversion rate
Demo to customer close rate
Built on your actualsGoals set at kickoff
Read More on Forecasting
Real sample prospect forecast

12-month forecast · Optimistic · 30% capture

KickoffMonth 3Month 6Month 9Month 12
233
Demos · Y1
70
New customers
$1.40M
ARR booked
ARR booked vs. the stretch case100%
ROI on booked ARR15.6×Clears the 4× bar
Forecast locked · Graded against it quarterly

Reference case: forecast said 10 demos by day 90. The program booked 59.

The other side of the model

The shortlist gets written either way.

Fintech cycles are long, so waiting costs twice: the demos you do not book now, and the revenue that lands two quarters later than it could have. Pick your average contract value to see the size of it.

Your inputs, not ours

Pipeline that goes to someone else

Month 1
$37,000
Month 2
$70,000
Month 3
$106,000
Month 4
$146,000
Month 5
$180,000
Month 6
$204,000
Pipeline forfeited · Six months of waiting$743,000

Close rate held at 22%, capture at the realistic 20% scenario, applied to the ACV you picked. On the call we rebuild all three on your actuals, and if the model doesn't clear a 4× return we tell you that instead of selling you.

This is not a delay. It is a transfer. Three things compound against you in the exact window you spend deciding.

Incumbents and banks keep consolidating the answersCompounding
Every buying prompt you skip becomes a competitor’s pageIrreversible
A six-month cycle means today’s delay is next year’s revenueDoubled

The 90 days start at kickoff, not at the decision, and in fintech the revenue lands a further two quarters out. A quarter of waiting does not pause the results. It pushes closed revenue most of a year down the road.

Pricing

Every price is public.

Same pricing for fintech as everyone else. Compliance workflow is included, not an upcharge. Rates shown are our best rate, on a 12-month commitment. The 90-day program and month-to-month are both available at a higher monthly rate.

Strategy & Consulting

You execute · We run the strategy brain

from$4,050/mo

Best for: teams with in-house execution. We run SEO + GEO strategy and senior QA on top.

See Full Pricing
Where most start

Done-for-You

The full engine · End to end

from$6,885/mo

Best for: teams that want it all handled: strategy through execution, one invoice. Most engagements land at $10K+.

See Full Pricing

Authority

Market domination · Max velocity

from$12,600/mo

Best for: an aggressive run at the whole category: double the content and link velocity, monthly founder calls and QBRs.

See Full Pricing

The honest comparison

Four ways fintech teams try this. Three stall.

AI tools

$99/mo and a prompt

  • Generates financial claims no compliance team will sign
  • No committee mapping, no revenue lens
  • Zero authority links. Tools cannot earn trade placements
  • ~Ships fast, straight into a legal rewrite queue

Stalls: volume your reviewers reject

Other agencies

The same playbook, every client

  • Finance experience means consumer credit content, not B2B fintech
  • ~GEO bolted on as an upsell, run by whoever has capacity
  • You meet the closer, then get handed to an account manager
  • No answer for why a six-month committee deal logs as direct

Stalls: the wrong half of finance

In-house team

Five roles, two quarters

  • Knows the product, sits in your meetings
  • Full control of roadmap and voice
  • ~$290K+/yr before tools, and fintech SEO hires are scarce
  • ~Trade placements and AI optimization still need specialists

Works, at $300K and month 7

The winner

Rock the Rankings

GEO + SEO · One team

  • Compliance guardrails set in week one, review cleared in days
  • A 3-scenario forecast with the committee cycle modeled in
  • Cited on the prompts that end in a vendor shortlist
  • First touch preserved across a six-month committee deal

Forecast first · Reported monthly

Fit · Before you fill anything in

Which fintech teams this works for.

We say no often, and early. Reading this saves us both a call.

Great fit

  • Fintech or lending software, Series A to Series D$2-3M to $50M+ ARR: payments, lending, treasury, banking infrastructure, wealth, risk and compliance tooling.
  • You sell to businesses, not consumersBanks, lenders, marketplaces, finance teams. B2B contracts, not consumer accounts.
  • Marketing leadership in placeA CMO, VP Marketing or Head of Growth who owns the number, usually with one under-resourced content or SEO person.
  • A compliance reviewer who will engageSomeone in legal, risk or compliance who can sit in one week-one session and agree the claims library. That single hour unblocks the year.
  • You can ship changesModern CMS and a willingness to make technical and on-page edits.
  • Pipeline is the measureBudget $5,000+ for strategy, $7,500-$15,000+ for the full engine, and qualified demos are how we are both graded.

Also a fit: a licensed lender or bank partner whose compliance function has made publishing feel impossible.

Not a fit

  • Pre-seed or pre-PMFNo audience, no category clarity, and no runway for a compounding channel.
  • Consumer finance apps and neobanksConsumer finance is a different playbook: paid social, app store, brand. Not our specialty and not our pricing model.
  • Crypto trading, tokens or yield productsWe do not take speculative-asset marketing. Regulated infrastructure and B2B software, yes.
  • Compliance says no to publishing anything specificIf every concrete claim gets cut, there is nothing for a model to quote and nothing for us to rank.
  • You want content volume without strategyWrong expectation. We decline these even when the budget is there.
  • You cannot make on-page or technical changesThe methodology does not work without them.
  • Traffic is the KPIWe align on pipeline, or we do not work together.
  • Not willing to let us driveIf every decision needs a committee and a month, the program stalls.
  • Under $5K a monthNot enough investment to make the channel compound.

If that’s you, we’ll say so on the first call and point you somewhere better. No sequence, no follow-up.

Straight answers

Asked on every fintech call.

If yours isn’t here, bring it to the call. Same unpolished answer either way.

01Finance is YMYL. Will we just get filtered?+

The higher evidence bar is the opportunity, not the obstacle. Thin unsourced claims get filtered no matter who publishes them. Sourced, expert-reviewed, specific content clears the bar, and once it clears it keeps getting cited while your competitors’ vague pages do not. We build to the bar from the first brief, which is also why compliance tends to approve faster rather than slower.

02How does compliance review actually work?+

One session in week one with your compliance or legal lead produces three things: an approved-claims library, a banned-phrase list, and a sourcing standard. After that, writers work inside the guardrails, so review is checking rather than rewriting. Clients typically go from a six-week review cycle to three or four days.

03We compete with banks and processors with enormous domains. Can we outrank them?+

On their brand terms, no, and you should not try. On the queries that actually source deals, alternatives, integrations, segment-specific workflows and pain-first questions, incumbents are slow, generic and years behind. Lendbuzz went from zero to outranking Capital One and Bank of America on its core buying query in six weeks, in a category with far heavier scrutiny than most.

04Our sales cycle is six months. How do you show progress before then?+

Three leading indicators, reported monthly before revenue lands: citation rate on the buying prompts across five engines, demo requests attributed by the Two-Witness Rule, and stage-one pipeline created. Revenue gets graded against forecast at the quarterly review, on the cycle length you actually have.

05Do you have fintech clients we can reference?+

Lendbuzz is public: $2.1B raised, pre-IPO, and zero to 60% AI visibility across seven tracked engines in six weeks. We also work with lending, payments and treasury teams we can put you on a call with before you sign anything.

Before you close the tab

The three reasons fintech teams do not book.

Every one of these gets said on a call. Here are the answers we give, in writing, before you spend 27 minutes on it.

Objection 01

“Our compliance team will kill this.”

They kill vague, unsourced marketing copy, and they should. What they approve is specific, cited, expert-reviewed material, which happens to be exactly what ranks and exactly what a model quotes. The two goals point the same direction.

So we start there. One week-one session builds the claims library and the review SLA, and every brief after it is written inside those lines. Compliance stops being the bottleneck and starts being the reason the content outperforms.

Objection 02

“Our category is too niche for search volume.”

Usually true of the head term and irrelevant to the outcome. Nobody searches "treasury management platform" at volume, but "embedded lending platform for marketplaces" converts at a rate no broad term touches, and there are hundreds like it across core systems, processors and segments.

That is what the kill test is for. We test the whole prompt set before you commit, and if the qualified volume genuinely is not there, we say so on the call.

Objection 03

“The incumbents are too entrenched to outrank.”

On their brand terms, yes. On the queries that actually source deals, incumbents are slow, generic and years behind, and a bank’s content team is not optimising for an AI answer about your category.

On the intro call we run your real buying prompts live so you see who the engines name today, before you decide anything.

Next step

Your GEO plan, built on your numbers.

Give us your domain and your pipeline goal. We map the prompts your buyers are asking, build your GEO marketing plan against them, and forecast the pipeline the next 90 days can realistically produce.

Your plan · Walked through live
Founder-built
Justin Berg
Founder · Rock the Rankings

What we walk through

01Your prompt map: the buying prompts and queries that land you on a vendor shortlist.
02Where you show up today vs. your three closest competitors and where the gaps exist.
03The 90-day sequence: what we would ship, in what order.
04The 3-scenario ROI forecast, run on your actual numbers.
No SDRs · ONLY SENIOR OPERATORS · 300+ B2B SAAS ENGAGEMENTS