B2B SaaS Link Building & Digital PR
Authority the models actually cite.
DR 50-80+ placements on the publications your buyers read and the AI engines quote. No networks, no PBNs, no bulk outreach. Every link earns its place, and every placement is reported.
SEO & AI search attributed pipeline · CRM-verified
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Why they come to us
Why B2B SaaS marketing leaders call:
Links are the most-abused line item in this industry. Three versions of the same story land on our calls every week.
"We bought links and got burned."
A vendor delivered a spreadsheet of placements on sites nobody reads, on domains built to sell links. The metrics looked fine. The rankings never moved, and now the profile needs cleaning up.
"Our competitors out-rank us on authority alone."
Your content is better. Their domain is stronger. For the terms that actually convert, authority is the tiebreaker, and you keep losing it.
"The AI models cite everyone but us."
Assistants lean on the publications they trust. If your brand never appears in those sources, you're invisible in the answers no matter how good your site is.
Inside the program
How the placements get made.
Six workstreams. Every link is reported with its DR, its URL, and the reason it exists.
01 · Authority gap analysis
Where you sit against the category on domain strength, referring domains, and the specific sources AI engines cite in your buying prompts.
02 · Digital PR
Data, studies, and expert commentary that publications want to run. The durable version of link building, and the one that gets quoted.
03 · Editorial placements
DR 50-80+ contextual placements on real publications with real readers. Manual outreach, human relationships, no marketplace.
04 · Citation building for LLMs
The listings, directories, roundups, and comparison sources AI assistants pull from when they build a shortlist in your category.
05 · Brand mentions
Unlinked mentions still teach the models who you are. We pursue mention volume in the sources that matter, then convert what we can to links.
06 · Reporting and velocity
Every placement logged with DR, URL, and date. Citation and referring-domain velocity reported monthly against the forecast.
The process · Authority that compounds
Placements, not link counts.
Every month ends with named publications and the pages they lifted. No networks, no PBNs, no bulk outreach. If a site would not be read by your buyer, we will not place on it.
Map the gap, kill the wrong targets
We benchmark your link profile against the three competitors ranking above you, then screen every candidate site. Most fail: no real readership, no editorial standard, no relevance to your category.
The placement kill test · Worth a link?
Build the asset worth covering
Editors do not link to a product page. They link to a number nobody else has. We build the data studies, benchmarks, and expert commentary that give them a reason.
Asset 07 · Category benchmark study
H1 · [Your category] benchmark report
H2 · What the data actually shows
Earn the placement
Targeted outreach to editors who cover your category, with a pitch tied to the asset. Every placement is reported with the publication, the DR, and the page it points at.
Publications landed · Run 2
Report the lift, not the link count
A link is not the outcome. We report which pages moved, which terms cleared the authority floor, and what that did to demos, reconciled by the Two-Witness Rule.
Referring domains earned · By week
Results · From the monthly reports
Real case studies, not screenshots.
AI search became a demand channel in one quarter
Organic sessions, AI referrals, category presence and attributed demand all moved together one quarter after launch.
Four months in, running ahead of forecasted demos
Nearly half the demo pipeline was filed as Direct. The Two-Witness Rule recovered it, and the page program kept feeding it.
AI search and organic became the growth engine
A page set that did not exist twelve months ago now carries the growth and is the most-cited name in the category’s AI answers.
In their words
What our clients say.
Not curated snippets from a review widget. Named people, at named companies, about work you can read above.
"Justin and his team have been phenomenal from Day 0, and the consistency in quality and the measurable results they have delivered have been a true transformation to our business. We are extremely happy and we have already recommended them to our friends."
"I have been impressed with Justin and team's knowledge, work ethic and commitment to improving SEO. I have been in the digital space for nearly 20 years across different verticals and Rock the Rankings is the only SEO agency that I have worked with that has made a meaningful impact to the associated business.
If I found myself at another company, needing help with SEO, Justin would be my first call"
"The workflow was seamless between our teams. Overall, their process was very close to ours, so it was a great fit from the get-go. Most importantly, we learned a ton from their approach."
"Justin and his team helped us strengthen our SEO strategy, enabling us to adopt a more in-depth and strategic approach, and to better anticipate and organize our content operations."
"The partnership with Rock The Rankings contributed to clear improvements in organic performance across Canada and Australia, particularly for MoonPay's high-value transactional keywords and pages."
Rock The Rankings delivered great work for us. We came in with a massive index bloat issue, and Justin & team quickly figured out what needed to be done and helped us implement his suggestions on the site.
ROI · Forecast first, held to it
Three scenarios, before the first placement.
Every engagement opens with a 12-month forecast built on your funnel data. Authority is the input, demos are the output, and we report vs. forecast every month.
One lever separates the three: how much of your target keyword set clears the authority bar to rank at all. Everything else is your actuals, held flat: visit-to-demo rate, close rate, ACV. If the model can't clear a 4× return, we tell you before you spend a dollar.
12-month forecast · Realistic · 20% capture
The other side of the model
The authority gap only widens.
Every month without placements is a month your competitors extend a lead that gets harder to close. Pick your average contract value and see the cost, at 20% capture, 22% close.
Pipeline that goes to someone else
Close rate held at 22%, capture at the realistic 20% scenario, applied to the ACV you picked. On the call we rebuild all three on your actuals, and if the model doesn't clear a 4× return we tell you that instead of selling you.
Links are the one input where the gap compounds in both directions: they gain, and the bar you have to clear rises.
Authority is the slowest input to move and the hardest to shortcut. Starting a quarter later does not cost you a quarter. It costs you the quarter plus the ground the field gained while you waited.
The full scope
Everything in scope.
The full authority program. See something missing? Bring it to the plan.
Pricing
Every price is public.
GEO runs inside every engagement. You'll know if we fit the budget before we ever talk.
Strategy & Consulting
You execute · We run the strategy brain
Best for: teams with in-house execution. We run SEO + GEO strategy and senior QA on top.
See Full PricingDone-for-You
The full engine · End to end
Best for: teams that want it all handled: strategy through execution, one invoice. Most engagements land at $10K+.
See Full PricingAuthority
Market domination · Max velocity
Best for: an aggressive run at the whole category: double the content and link velocity, monthly founder calls and QBRs.
See Full PricingThe honest comparison
Four ways to build authority. Three stall.
Link marketplaces
$200 a link, pick a DR
- ✕Sites that exist to sell links, read by nobody
- ✕Neighbourhoods that get discounted or penalized
- ✕No editorial context, so no citation value
- ~Fast, and visible as bought to anyone who looks
Stalls: bought signals models ignore
Guest post vendors
10 posts a month, any niche
- ✕Volume targets on sites chosen for willingness, not audience
- ~Real domains, wrong ones for your buyer
- ✕Same anchor patterns across every client they serve
- ✕Nothing your buyer or a model would treat as a source
Stalls: placements with no readership
In-house PR
One hire, warm relationships
- ✓Genuine relationships with the right journalists
- ✓Knows the product and the story cold
- ~Cadence caps out fast without a research and data engine
- ~SEO value is usually incidental, not targeted
Works, at a slow cadence
Rock the Rankings
DR 50-80+ · Editorial only
- ✓Placements on publications your buyers actually read
- ✓Sources AI engines already quote in your category
- ✓No networks, no PBNs, no bulk outreach, ever
- ✓Every placement reported, with the page it lifts
Earned, not bought
Fit · Before you fill anything in
Who this works for, and who it doesn't.
We say no often, and early. Reading this saves us both a call.
A fit
- B2B SaaS, Series A to Series D$2M to $50M ARR, subscription or usage-based, sales-led or self-serve plus sales-assist.
- A category with a real competitor setVertical or category-defining: healthtech, fintech infrastructure, compliance, HR tech, legal tech, specialty lending.
- Marketing leadership in placeA CMO, VP Marketing, or Head of Growth who owns the number, usually with one under-resourced content or SEO person.
- Organic is underperforming the investmentNon-branded traffic is thin for your stage, competitors hold the category terms, and the AI answers don't name you.
- You can ship changesModern CMS and a willingness to make technical and on-page edits.
- Pipeline is the measureBudget $5,000+ for strategy, $7,500-$15,000+ for the full engine, and demos are how we're both graded.
Also a fit: bootstrapped SaaS at $2M-$10M with founder-led marketing, or a growth-stage team rebuilding a stalled program.
Not a fit
- Pre-seed or pre-PMFNo audience, no category clarity, and no runway for a compounding channel.
- B2C apps, DTC ecommerce, or local servicesDifferent playbook, different channels. Not our specialty and not our pricing model.
- Enterprise consultingThose cycles are relationship-driven, not search-driven.
- You want content volume without strategyWrong expectation. We decline these even when the budget is there.
- You can't make on-page or technical changesThe methodology doesn't work without them.
- Traffic is the KPIWe align on pipeline, or we don't work together.
- Not willing to let us driveIf every decision needs a committee and a month, the program stalls. You approve the strategy, we run it.
- Under $5K a monthNot enough investment to make the channel compound. You'd be paying for activity, not an outcome.
If that's you, we'll say so on the first call and point you somewhere better. No sequence, no follow-up.
Straight answers
Asked on every link call.
If yours isn't here, bring it to the plan. Same unpolished answer either way.
Between four and twelve depending on the engagement and the DR targets. Anyone promising thirty is buying them. We would rather land six placements on publications your buyers read than thirty on domains built for this.
No, and be suspicious of anyone who does. Guaranteed placement means paid placement on a site that sells them. We commit to a DR range and a monthly velocity, and you approve the target list before outreach starts.
Every placement is editorial, on a real publication, with real readers and real traffic. No networks, no marketplaces, no footprints. We'll also audit and help clean up whatever the last vendor left behind.
AI assistants build shortlists from sources they trust. Getting cited in those sources is how you enter the answer. We map exactly which publications the models pull from in your buying prompts, then target those.
Links in isolation underperform, badly. They work when there is something worth linking to and a page that converts the traffic. That said, Strategy & Consulting can be scoped authority-heavy if the rest is handled in-house.
Before you close the tab
The three reasons people don't book.
Every one of these gets said on a link building call. Here are the answers we give, in writing, before you spend 27 minutes on it.
Objection 01
"Aren't links dead?"
Links stopped being a volume game. They did not stop being the thing that decides whether you can rank for a commercial term at all, and they now decide something else too.
AI engines cite sources. Which sources they trust in your category is a function of who else cites them. That makes editorial authority more load-bearing than it was, not less.
Objection 02
"Isn't buying links risky?"
Buying placements on sites that exist to sell them is risky, and we do not do it. No networks, no PBNs, no marketplaces.
What we do is earn editorial placements with research, data, and a reason for the publication to care. Slower to produce, and it does not evaporate at the next update.
Objection 03
"We can do outreach ourselves."
You can, and the limit is rarely the sending. It is having something worth covering, at a cadence, aimed at publications that move your specific keyword set.
We bring the research engine and the relationships. If your team wants to own the sending, we will build the assets and the target list and hand it over.
Next step
Your GEO plan, built on your numbers.
Give us your domain and your pipeline goal. We map the prompts your buyers are asking, build your GEO marketing plan against them, and forecast the pipeline the next 90 days can realistically produce.
What we walk through