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A new market, from scratch
How CVMaker turned a US launch into 78% more recurring revenue.
Proven in a dozen markets, starting from zero in the hardest one. Monthly recurring revenue up 78% from organic signups, against a forecast built before kickoff.
The clientResume building, in a dozen markets.
CVMaker helps people build a professional resume in minutes with an advanced builder, dozens of designs and drag-and-drop editing.
It helps job seekers around the world get hired at major employers, and is active in over a dozen markets internationally.
The challengeProven elsewhere, invisible in the US.
CVMaker was starting its organic campaign in the US essentially from scratch, and needed rankings on the high-intent terms that drive signups and revenue rather than general career advice traffic.
They knew from other markets that the model worked. The US is more competitive but a materially larger audience, so the question was whether organic could be built into a scalable acquisition channel there.
The solutionRead the market, then build the engine.
Before any campaign starts, the job is to understand what is already working in the space and where the real opportunity sits.
Market analysis
Understand what already works
A thorough review of the industry and of CVMaker’s own existing targeting in other markets, which is the fastest way to find what transfers and what does not.
Opportunity mapping
Find the content that acquires
With the review done, the exact content marketing opportunities were clear, and one set was chosen to lead as the customer acquisition engine rather than spreading effort thinly.
Forecast first
Know the ceiling before spending
The ROI model was run before kickoff, so the expectation that organic could become a top acquisition channel was a forecast to be graded against, not a hope.
The resultsRevenue, not just sessions.
Two measures matter here, and only one of them is a traffic number.
Growth From Organic
78% additional MRR added via organic signups and a 117% increase in high-intent organic sessions. The revenue figure is the one that matters, and it is the one that was forecast before kickoff.
CVMaker continues to make a dent in the US results page on the back of a strong product, a winning content strategy and a channel that was modelled before it was built.
Next step
Your GEO plan, built on your numbers.
Give us your domain and your pipeline goal. We map the prompts your buyers are asking, build your GEO marketing plan against them, and forecast the pipeline the next 90 days can realistically produce.
What we walk through