Home»Client results»Hackathon.com
A content moat, built in six months
How Hackathon.com turned content into a lead engine.
World-class informational content, silos, and meta copy people actually click. Content leads up 333% and organic visits up 955%, in six months start to finish.
The clientThe world’s reference point for hackathons.
Hackathon.com is the go-to resource for everything hackathon related, from showcasing events worldwide to helping organisations run their own in order to recruit and retain top talent.
The team had built some of the best hackathon resources in existence on both the B2B and B2C side, which is exactly why they are the industry’s reference point.
The challengeGreat resources, not enough reach.
The B2B team needed a content marketing machine rather than a content library. The goal was to drive content leads and marketing qualified leads, not to publish more pages.
That meant three jobs at once: increase brand awareness and top-funnel traffic, build high-quality linkable assets to fuel link acquisition, and produce assets the webinar and sales teams could actually use.
The solutionWorld-class content, silos, and better click-through.
The gameplan was deliberately simple: create genuinely valuable informational content for the industry and audience, then structure it so search engines could reward it.
Content strategy
Topics mapped to upcoming initiatives
The strategy built out topics based on upcoming business initiatives, mapped back against search volume where it applied, so content served the company calendar and the search opportunity at the same time.
Each piece served three purposes: brand awareness and top-funnel traffic, a linkable asset for acquisition, and material the webinar and sales teams could reuse.
Content silos
Group topics, distribute link value
Silos grouped relevant categories into buckets, which distributes link value between pages in the silo and drives topical relevance to Google across the whole group rather than one page at a time.
There is nothing more powerful than a properly built silo, because it lifts every page in the cluster instead of one.
On-page and CTR
Briefs, then meta copy that earns the click
Proper on-page optimisation and detailed content briefs gave writers everything they needed to combine with their own creativity and subject expertise.
CTR is where most programmes leave money on the table. Optimising meta titles and descriptions moved average click-through from 0.8% to 3.1%.
The resultsImpressions up, and far more of them clicked.
Three measures decide whether a content programme is working: reach, how much of that reach converts to a visit, and the leads that follow.
Click-Through Rate · Core Pages
Average click-through on core pages moved from 0.8% to 3.1%. Same impressions, nearly four times the visits, purely from better meta titles and descriptions.
Growth Over Six Months
Organic visits up 955% and inbound content leads up 333% versus the previous year, inside a six-month window, with room still left to grow.
A major lift in organic visibility inside six months, and the content moat behind it keeps compounding: the assets that earn links are the same ones that convert.
"Thanks to Rock The Rankings’ efforts, the website’s organic traffic has almost doubled. The team has maintained a solid process, leading to seamless collaboration. They have been excellent at managing expectations."
Next step
Your GEO plan, built on your numbers.
Give us your domain and your pipeline goal. We map the prompts your buyers are asking, build your GEO marketing plan against them, and forecast the pipeline the next 90 days can realistically produce.
What we walk through