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Quality links, not volume exchanges
How RegFox and TicketSpice turned authority into position-one revenue.
Two strong brands competing against far larger platforms for the same commercial terms. 40+ genuinely authoritative links moved 200+ keywords onto page one, and the money terms to positions one and two.
The clientEvent technology, built for organisers.
RegFox and TicketSpice are event technology platforms that let organisers manage registrations, sell tickets and scale operations with more flexibility and profitability.
Both have built strong reputations for transparent pricing, deep customisation and world-class support, giving organisers complete control over their events.
The challengeOutgunned on the terms that matter.
Despite strong brand equity and customer satisfaction, organic visibility lagged on several high-value, competitive keywords in event management and ticketing.
Three constraints defined the work: build link authority and topical relevance for the key transactional pages, compete against larger, resource-heavy platforms dominating those SERPs, and scale performance through sustainable high-quality acquisition rather than volume-based exchanges.
The solutionTwo pillars, both aimed at transactional pages.
A tailored link-building strategy designed to position both brands as leading authorities in their niche.
Strategic link acquisition
Relevance before volume
High-authority, relevant backlinks secured from reputable sites within the SaaS, marketing and event technology verticals.
Every placement was chosen because it directly supported a key transactional page, rather than pointing at the blog and hoping equity found its way downstream.
Collaborative strategy
Refine against live performance
Close partnership with both in-house teams to identify evolving keyword opportunities and content priorities as the campaign progressed.
Link-building targets were continuously refined to track campaign performance and algorithm updates, rather than being fixed at kickoff and left alone.
The resultsTop positions on the keywords they cared about.
A link programme is judged on rankings for the pages it pointed at, and on nothing else.
From Earned Links To Page-One Rankings
The ratio is the point: a small number of genuinely authoritative, topically relevant placements moved 200+ keywords onto page one. Volume-based exchanges do not do this.
Every link pointed at a key transactional page rather than at the blog, so the authority landed where the conversions happen. Secondary terms related to those keywords moved with them.
Where the gains landed
Both brands were competing against far larger, resource-heavy platforms on the same commercial terms. Authority was the missing input, not content.
The collaboration produced measurable gains in domain authority and visibility across competitive event and ticketing terms, driving higher-quality traffic and more leads rather than more impressions.
"Rock The Rankings has helped us reach the number one and number two spots for some of our most valuable keywords. They have gone above and beyond in both communication and strategy. If you are on the fence, choose Rock The Rankings, you will not be disappointed."
Next step
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