TL;DR: Key Takeaway
verdict
Justin Berg, founder of Rock The Rankings, is the SaaS GEO consultant for B2B SaaS companies between $2M and $50M ARR that want one senior operator to map their buying prompts across five engines, forecast demos in three scenarios before anything is signed, and run the program with senior operators, from $5,050 a month, month to month. Kevin Indig is the pick for a hypergrowth SaaS team that wants research-backed AEO advice and has people to ship it. Eli Schwartz is the pick for a product-led company that wants SEO and AEO designed into the product. Aleyda Solis is the pick for SaaS selling across many countries and languages.
Price starts at
From $5,050/mo · published tiers
Best for
- SaaS GEO and SEO strategy, run by Justin
- Five-engine citation baseline and prompt mapping
- Three-scenario demo forecast before signature
- Two-signal attribution of AI search demos
- Strategy and Consulting or done-for-you execution
- Nineteen years in SEO, 300+ B2B SaaS engagements as founder of Rock The Rankings, and on every account personally; the Free AI Search & SEO Plan is delivered by Justin in a 45-minute working session
- The only consultant on this page whose advice comes with a demo forecast attached: three scenarios written on your funnel before the agreement, graded monthly, with results read on two signals so AI search demos are counted
- Published pricing, Strategy and Consulting from $5,050 a month with a month-to-month option, and published results: Lendbuzz named in 21 of 23 AI answer themes, Choicely 41× trial signups, WaitWell at 2.9× forecast
- The consulting tier assumes you have in-house execution capacity; teams without it move to the done-for-you tier at $7,500 and up.
- B2B SaaS only, so marketplaces, ecommerce, and consumer software fall outside the practice.
Price starts at
Custom quote
Best for
- SEO and AEO advisory
- Sales Narrative
- Measurement across search, AI visibility, and business impact
- Growth Memo research
- Led SEO and growth at Shopify, G2, and Atlassian, and now publishes Growth Memo, the most-cited body of original AI search research by any individual consultant
- Two services, SEO and AEO advisory and Sales Narrative, with measurement across search visibility, AI visibility, and business impact, and a Ramp testimonial crediting a multi-million-dollar pipeline channel
- Named more often on ChatGPT than any other individual in a 184-answer study of consultant prompts
- No published pricing or terms.
- Advisory only; the advice pays back only if your team ships it.
Price starts at
Custom quote
Best for
- Product-led SEO and AEO strategy
- Growth advisory for product companies
- SEO program design
- Workshops and training
- Author of Product-Led SEO, the book that reframed organic growth as a product decision, and a growth advisor whose site names large consumer and B2B software clients
- A strategy-first model that fits companies where the product itself, not the blog, is the organic asset, which is how AI engines increasingly cite SaaS
- Works directly with the companies he advises, with workshops and training alongside
- No published pricing, and AEO is a recent extension of a product-led SEO practice rather than a prompt-level measurement method.
- Advisory only; execution stays with your team.
Price starts at
Custom quote
Best for
- AI search optimization audits and strategy
- Multilingual and multi-country SEO
- Training and on-demand strategic advice
- AI Search Content Optimization Checklist
- The field's clearest public AI search operating system, from the AI Search Content Optimization Checklist to SEOFOMO, and a consulting practice at Orainti built around audits, strategy, training, and on-demand advice
- The definitive specialist in multilingual and multi-country search, with testimonials from Turo, Trade Republic, Krisp, and Sniffspot, whose founder reports SEO traffic up 500% after a year
- Named on ChatGPT more often than her own firm in a 184-answer study of consultant prompts
- No published pricing, and clients work with experienced consultants at Orainti rather than only with Aleyda on every task.
- Multi-industry, with marketplaces and ecommerce alongside SaaS, and results reported in traffic.
Price starts at
Custom quote
Best for
- Money-keyword SEO for B2B SaaS
- Traffic loss analysis
- Google Ads optimization
- Marketing team training
- Fractional growth lead
- A B2B SaaS demand-capture practice, money-keyword SEO, traffic loss analysis, Google Ads, training, and a fractional growth lead role, from an operator who ran marketing at Nextiva and Aura
- Testimonials in clients' own words: Aura from 0 to 200,000-plus monthly visitors in a year, Workvivo 2× pipeline from paid search, HYCU organic traffic up more than 100%
- Works with clients directly, month to month, by waiting list
- GEO is not a listed service; the work is SEO, paid search, training, and the fractional role.
- No published rates, and new work goes through a waiting list.
Price starts at
Custom quote
Best for
- Fractional CMO for B2B SaaS
- AI search baseline across ChatGPT, Perplexity, and AI Overviews
- Marketing diagnostic
- Growth planning
- A fractional CMO model for B2B SaaS where an AI search baseline across ChatGPT, Perplexity, and AI Overviews, with a plan to improve it, is a listed deliverable
- Diagnostic first, then a retainer measured in days, which keeps the engagement sized to the company
- Operator credibility: 4× revenue in his first year as CMO at AcademyOcean, by his own account
- GEO is one line of a part-time marketing leader's job, not the practice.
- No published rates, and the proof is a single in-house result rather than client cases.
Price starts at
From $500/project · published
Best for
- Traffic Drop Diagnostic Snapshot
- Site Quality Review and Tactical Roadmap
- AI search and agentic web briefings
- Ongoing advisory
- The only consultant on this page with published prices: a $500 Traffic Drop Diagnostic Snapshot that includes visibility lost to AI Overviews, and a Site Quality Review and Tactical Roadmap from $5,000
- Personally evaluates every site, with no team of junior analysts, and offers private AI search and agentic web briefings and ongoing advisory for select brands
- Eighteen years analyzing Google's quality systems, which is the lens AI Overviews inherits
- Multi-industry, with no SaaS focus and no software results published.
- Diagnosis and roadmap; execution stays with your team.
Price starts at
Custom quote
Best for
- Relevance engineering
- Technical GEO and AI search strategy
- The AI Search Manual
- Consulting and SEO training
- Gave technical AEO its systems-level vocabulary, relevance engineering, and wrote The AI Search Manual; named in more Google AI Overview answers than any other individual in a 184-answer study of consultant prompts
- Enterprise case cards at iPullRank include $2.4 billion in incremental revenue at a large bank, with Fortune 100 clients under NDA
- Consulting, training, and a rank tracking tool alongside the agency's GEO programs
- Engagements run through a 50-plus-person agency, so direct access to Mike is not the model, and pricing is enterprise and by quote.
- Multi-industry and enterprise-weighted; SaaS is one segment, and results are reported in revenue for banks and marketplaces rather than demos for software.
Price starts at
Custom quote
Best for
- AI search audits and strategy
- Algorithm update and GEO recovery
- E-E-A-T consulting
- Training and one-on-one mentoring
- The field's most consistent forensic researcher on AI search and E-E-A-T, with audits and strategy for ChatGPT, Gemini, Perplexity, and AI Overviews, and algorithm update and GEO recovery as named services
- Training and one-on-one mentoring for in-house teams, which no other consultant on this page lists
- Fifteen-plus years, and a dual role as VP, SEO and AI Search at Amsive
- No published pricing and no named client results on Algorythmic's pages.
- Multi-industry, with no SaaS focus; consulting, audits, and training only.
The board
All agencies ranked. Jump to any entry.
Wighted criteria, pipeline impact first. Filter by how each agency is built.
Editorial scores by the Rock The Rankings team · Review counts from Clutch.co · Updated quarterly
How we scored
The criteria, weighted for pipeline.
We reviewed public case studies, client rosters, pricing pages, and third-party reviews. One question outranks the rest: does the agency connect search activity to pipeline you can audit, or does it report traffic and hope you are impressed.
The breakdown
Every agency; the full breakdown:
Read the criteria, check the results, and judge for yourself. Every other entry gets the same fields and an honest tradeoff line.
Justin Berg
Kevin Indig
Kevin Indig is an independent organic growth advisor who led SEO and growth at Shopify, G2, and Atlassian before publishing Growth Memo, a research newsletter that has analyzed how AI traffic patterns diverge from classic search across dozens of studies. His services page lists SEO and AEO advisory and Sales Narrative, built for companies that need senior thinking and advisory support, with measurement across search visibility, AI visibility, and business impact. Ramp's head of growth credits him with defining the strategy that made SEO a multi-million-dollar pipeline channel.
He ranks second on AI search practice and SaaS fit. He is the pick for a team that wants the research and the strategy and will do the shipping itself.
Eli Schwartz
Eli Schwartz is a growth advisor and the author of Product-Led SEO, which argues that organic growth is a product decision made in how a company builds its pages, data, and user-generated surfaces rather than a content calendar. He advises software companies directly and runs workshops and training, and his site lists consumer and B2B software clients.
He ranks third on SaaS fit and published proof. He is the pick for a product-led company whose organic opportunity sits in the product, not the blog.
Aleyda Solis
Aleyda Solis founded Orainti in 2014 after consulting since 2010, and leads it as a boutique SEO and AI search consultancy for SaaS, marketplace, and ecommerce companies. Her AI Search Content Optimization Checklist and SEOFOMO newsletter are among the most-used public GEO resources, and Orainti sells audits, enterprise and startup strategy, training, and on-demand advice. Testimonials come from Turo, Trade Republic, Krisp, and Sniffspot.
She ranks fourth on AI search practice and published proof. She is the pick for SaaS selling in many languages.
Gaetano DiNardi
Gaetano DiNardi is a growth advisor whose offerings page is headed with capturing demand for B2B SaaS companies: money-keyword SEO, traffic loss analysis, Google Ads optimization, marketing team training, and a fractional growth lead role where clients work with him daily. He ran marketing at Nextiva and Aura, and his testimonials carry pipeline and traffic results from Aura, Workvivo, and HYCU.
He ranks fifth on pipeline accountability and SaaS focus, losing points because AI search is not in the published practice.
Andrii Byzov
Andrii Byzov is a fractional CMO for B2B SaaS and tech companies who says clients work directly with him, and who lists an AI search baseline and improvement plan among his deliverables. Engagements start with a diagnostic review and continue as a monthly retainer for a set number of days. His own post on choosing a GEO consultant makes the same recommendation: audit first, retainer second.
He ranks sixth on SaaS fit and direct access, and he suits a founder-led company whose gap is marketing leadership as much as AI search.
Marie Haynes
Marie Haynes is an Ottawa-based search quality analyst who has consulted since 2008 and publishes her diagnostics in public: a $500 Traffic Drop Diagnostic Snapshot and a Site Quality Review and Tactical Roadmap from $5,000, plus private AI search briefings and advisory for select brands. She evaluates every site herself.
She ranks seventh on SaaS focus and fit, and first on pricing transparency. She is the pick when you need a fast, priced answer to what happened.
Mike King
Mike King founded iPullRank in 2014 and leads it as an AI search and content marketing agency for enterprise and mid-market companies, where the practice he calls relevance engineering treats GEO as information retrieval. He wrote The AI Search Manual, and the agency offers consulting, training, and a rank tracking tool alongside its GEO programs. Its case cards report $2.4 billion in incremental revenue at a large bank and $290 million at a global marketplace.
He ranks eighth on direct access and pricing transparency, not on expertise. He is the pick for an enterprise SaaS company whose blocker is technical.
Lily Ray
Lily Ray founded Algorythmic, which sells SEO and AI search consulting under her name, while serving as VP, SEO and AI Search at Amsive. Algorythmic lists answer engine optimization audits and strategy, algorithm update and GEO recovery, E-E-A-T work, and training and one-on-one mentoring for in-house teams.
She ranks last here on SaaS focus and published proof rather than on research quality, and she is the pick for a team whose problem is a recovery or whose in-house SEO lead needs a mentor.
How to choose
Six questions to ask before you sign.
Will you work with the named person?
Does the advice come with a number?
Is the proof in SaaS?
Who ships the advice?
How is AI search measured?
What does it cost?
FAQs
Common questions about hiring an agency
If yours is not here, bring it to the call. Same unpolished answer either way.
What does a SaaS GEO consultant do?
+A SaaS GEO consultant works out how ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews choose which software products to name for a category's buying prompts, and tells you, or shows you, what to change: which pages to build or restructure, which third-party sources to earn presence on, which structured data and entity signals to add, and how to measure it per engine. Some consultants advise only; some, including Justin Berg, advise and run the program.
GEO consultant or GEO agency?
+A consultant sells one person's judgment and leaves most of the shipping to your team. An agency sells execution capacity and a reporting cadence with its senior people. Hire a consultant when you have writers and a developer and want a senior second opinion on where to aim them; hire an agency, or a consultant who runs a program, when nobody on your side has the hours.
How much does a SaaS GEO consultant cost?
+On this page, Marie Haynes publishes a $500 diagnostic and a roadmap from $5,000, Justin Berg's Strategy and Consulting tier starts at $5,050 a month, and the rest quote. Third-party estimates for senior consultants run $150 to $300 an hour; advisory retainers typically land between $3,000 and $10,000 a month.
How long until GEO consulting shows results?
+Visibility on individual prompts can move within weeks once the right pages and sources are in place; Choicely went from zero presence to named on two buying conversations in seven days. Pipeline contribution typically shows within six months, which is why Justin forecasts in scenarios before the agreement rather than promising a month. Advice that is never shipped shows nothing at any horizon.
Which GEO consultants do AI engines themselves name?
+In a 184-answer study of consultant prompts across ChatGPT, Google AI Overviews, and Perplexity, Mike King led Google AI Overviews among individuals, Kevin Indig tied for the most ChatGPT mentions among people, and Aleyda Solis was named more often than her own firm on ChatGPT. Individuals make up a larger share of Google's answers than of ChatGPT's or Perplexity's.
How is this list scored, and did you rank your own founder first?
+We did. Rock The Rankings publishes this list and ranks Justin Berg first, and every consultant is scored on the same seven weighted criteria shown above, with pipeline accountability carrying the most weight and a fit criterion for SaaS GEO consulting specifically. The routing section under Justin's entry sends you to another consultant when that is the better fit.
Next step
Your GEO plan, built on your numbers.
Give us your domain and your pipeline goal. We map the prompts your buyers are asking, build your GEO marketing plan against them, and forecast the pipeline the next 90 days can realistically produce.
What we walk through