Justin Berg

Justin Berg has worked in SEO since 2007 and runs Rock The Rankings, a B2B SEO and AI search agency for vertical SaaS companies. Over eight years, RTR has worked with more than 300 B2B SaaS clients across HealthTech, FinTech, HR tech, and other verticals. His focus now is the overlap between traditional search and AI search, where buyers research inside ChatGPT and Perplexity before they ever hit a Google results page. He built the GEO Stack, RTR's framework for solution-aware BOFU content, citation velocity, and problem-aware bridges, and developed the Corroborated Signal Model, an attribution method that catches AI-driven pipeline standard analytics tools miss entirely.