SaaS GEO & SEO
SaaS GEO & SEO
SaaS GEO & SEO
What Are SEO Content Silos? Building Silos in 5 Easy Steps
Summarize this article
If you're not creating content silos, you're missing out on HUGE organic performance gains for your business - and that's a fact.
Links are one of the most important factors of SEO, and how a website ranks on Google.
This includes both external links from third-party websites (aka backlinks) as well as internal links - how you're website's pages and content are connected.
Most people like to focus too much on backlinks, and forget to optimize their existing link profile to squeeze out maximum performance by using internal links and SEO silos to accomplish that.
Whether you have a ton of existing content and a substantial web presence, or you're just getting started with planning, building out a silo architecture is the number one factor that will contribute to your success over the long term.
Ready to start building-out content silos for your website? Let's dive in:
What are content silos?
Content silos are a way to organize your content in order to make it easier for search engines to find.
The main idea behind content silos is that you should have one page on your website that is the hub of all of your content, and then you will have links on this page leading to other pages with more specific information.
This makes it easier for search engines to index all of the pages on your website and rank them accordingly.
What is the importance of content silos?
A website without content silos is a website without any structure.
It is a website that does not have any clear hierarchy of information.
Content silos are important because they help users find the information that they are looking for with ease.
They also help marketers and businesses to organize their content in a way that makes sense to search engines as well as their users.
How can a content silo help improve your SEO efforts?
Creating content silos...
- Internal linking: Content silos make it easier for search engine crawlers to find your content because they know what they're looking for.
- User flow: Content silos help users navigate your website.
- Backlinks: Content silos can provide backlinks to other parts of your site, which can improve page rank and increase traffic.
How to create content silos for your website: Creating content silos in 10 steps
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Three examples of content silos in the real world
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1. Nerd Wallet
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2. Nerd Wallet
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3. Nerd Wallet
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Key Takeaways
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Next step
Your GEO plan, built on your numbers.
Give us your domain and your pipeline goal. We map the prompts your buyers are asking, build your GEO marketing plan against them, and forecast the pipeline the next 90 days can realistically produce.
Your plan · Walked through live
Founder-built
Justin Berg
Founder · Rock the Rankings
What we walk through
01Your prompt map: the buying prompts and queries that land you on a vendor shortlist.
02Where you show up today vs. your three closest competitors and where the gaps exist.
03The 90-day sequence: what we would ship, in what order.
04The 3-scenario ROI forecast, run on your actual numbers.