Rock the Rankings vs. Breaking B2B

Both agencies publish full prices and plan inclusions. The difference is the minimum term.

Breaking B2B publishes six tiers, each priced on a 12-month term with a 6-month option $500 a month higher: Silver $6,000 (7 content pieces, 4 link credits), Gold $8,000 (10 and 6), Growth Team $9,000 (12 and 7), Diamond $10,200 (14 and 8), Aggressive Growth $15,200 (20 and 14) and Category King from $20,000, plus a narrower Light plan from $4,600 on a 12-month term.

Its FAQ says it does not run retainers shorter than six months because a three-month engagement ends before the work pays.

Rock the Rankings is $5,000 for Consulting, $8,500 for Done-For-You and $15,000 for Authority a month, with no onboarding fee, on a monthly plan with no minimum term and 30 days' notice. Day 90 is the first forecast review, measured against the conservative scenario you received before signing.

Both agencies put a plan in front of you before you commit. The difference is whether the plan has a number attached and whether anyone is held to it.

Breaking B2B's process is a 30-minute call with Sam Dunning, then a custom 90-day plan you see before you commit, then kick-off in week one. Its pricing FAQ is specific about timing: if your site already has SEO equity, quick wins typically produce demos and leads within 90 days; if it is building net-new content, pipeline realistically starts from month four. It publishes no scenario forecast and makes no results promise.

Rock the Rankings builds three scenarios (conservative, realistic, optimistic) from your GA4 and CRM data before any agreement is signed, with capture rate as the only input that changes between them. The conservative scenario is the commitment, reviewed at day 90 and quarterly after.

Both run Google and AI search as one programme and both start with bottom-funnel pages. The differences are in how AI search scales by tier.

Breaking B2B runs AEO and GEO together on top of SEO, starting with an answer-gap audit of who is cited today in your category, then question-led pages, FAQ and entity schema, author and E-E-A-T signals, and brand-mention outreach to the third-party sources engines pull from, across AI Overviews, ChatGPT, Perplexity and Gemini.

Its pricing table grades AI search by tier: "Included" on Silver, "Enhanced" on Gold and Growth Team, "Aggressive" on Diamond and Aggressive Growth, with tracked buyer prompt sets monitored monthly at the higher tiers. Its Chattermill case reports an AI mention rate rising from 20 to 80 percent.

Rock the Rankings baselines across ChatGPT, Gemini, Perplexity, AI Mode and AI Overviews before work ships, then builds in the GEO Stack order: solution-aware pages first, citations second, problem-aware capture last, with the same engine coverage and prompt tracking on every plan.

AI assistants strip referrers, so most AI-sourced demos land in your CRM as Direct.

Breaking B2B builds every client a custom Looker Studio dashboard that connects search performance through to conversion events and pipeline, live, so you are not waiting on a monthly report; it asks for CRM access at onboarding and ties AEO tracking to demos and qualified pipeline. How it reconciles AI-sourced demos that arrive without a referrer is not published.

Rock the Rankings applies The Two-Witness Rule on every plan: the CRM source and the buyer's own answer are read together and every contact is tiered confirmed, recovered, probable or dark. On one client funnel, 11 CRM-attributed AI leads sat beside 809 self-reported ones, a 73× gap. Where CRM access is restricted, we work from an anonymised export under NDA.

This is where Breaking B2B covers more ground than we do.

Beyond SEO, content and links, Breaking B2B includes CRO heatmaps on Gold and above, runs continuous technical SEO with a website support add-on for teams without developers, and sells Reddit marketing and YouTube marketing as named services. Every tier includes competitor displacement work, scaling from gap analysis on Silver to takeover campaigns on Category King.

Rock the Rankings runs SEO, AI search, content, links and technical only; we do not run CRO testing programmes, Reddit, video or paid, and we do not build or support websites.

Both agencies say the same thing about juniors. The structures differ in where the founder sits.

Breaking B2B's first call is with founder Sam Dunning, after which a dedicated lead strategist owns the programme end to end, supported by senior SEOs, writers and a digital PR team, with bi-weekly calls, a shared Slack channel, weekly proactive recommendations and named senior account leadership on every tier; its pricing page says no junior account managers and no offshore content mill.

Rock the Rankings is founder-led through delivery: Founder, Justin Berg runs strategy on every engagement alongside a senior strategist with B2B SaaS category experience, with no account managers in between, Slack and email with same-day replies, and a quarterly review that opens with the pipeline number.