Rock the Rankings vs. Kalungi

Both agencies publish prices. They price different things: a marketing department against a search programme.

Kalungi's Full Service engagement is $50,000 a month or more, which it says replaces eight to twelve internal hires, a full-time CMO, multiple agencies and freelancers; Syntropy runs $10,000 to $20,000 a month with defined deliverables and your team embedded; T2D3 sells the playbooks for teams to run themselves. Pricing excludes your marketing tech stack and any additional personnel. Engagements are retainers that can include pay-for-performance, illustrated on a year-long table with a rising variable share, and pre-pay options.

Rock the Rankings is $5,000 for Consulting, $8,500 for Done-For-You and $15,000 for Authority a month, with no onboarding fee, on a monthly plan with no minimum term and 30 days' notice. Day 90 is the first forecast review, measured against the conservative scenario you received before signing.

Both agencies commit. Kalungi puts part of its fee at risk against OKRs. We commit to the conservative scenario of a forecast built on your data.

Kalungi's pay-for-performance programme makes an increasing percentage of its earnings dependent on hitting KPIs agreed by both teams as OKRs, with examples such as getting customer acquisition cost ten percent under the previous quarter; it says the majority of that risk sits on Kalungi's shoulders, and offers a no-risk commitment when pay-for-performance is combined with pre-pay.

Its FAQ sets timing: foundational clarity in month one, movement in month two, qualified opportunities by month three, predictability compounding in months four to six. Whether a pipeline forecast is delivered before signing is not published.

Rock the Rankings builds three scenarios (conservative, realistic, optimistic) from your GA4 and CRM data before any agreement is signed, with capture rate as the only input that changes between them. The conservative scenario is the commitment, reviewed at day 90 and quarterly after.

AI search is our whole programme. On Kalungi's full-service page, it is not named.

Kalungi's full-service playbook activates a content engine and organic growth foundations in phase two and optimises across paid, SEO, CRO and ABM in phase four; Content and SEO is one of seven execution services beside ABM, RevOps, branding, paid media and web development. AI search, GEO or AEO are not mentioned on the pages read, and which engines are tracked, if any, is not published.

Rock the Rankings baselines across ChatGPT, Gemini, Perplexity, AI Mode and AI Overviews before work ships, then builds in the GEO Stack order: solution-aware pages first, citations second, problem-aware capture last.

Kalungi builds the attribution system as part of the department. We apply one rule inside the organic programme.

Kalungi runs a HubSpot RevOps and automation service, sets an analytics and reporting baseline in phase two, and builds attribution and leadership dashboards in phase five, with success at six months defined to include "attribution and dashboards investors trust"; its Associate CMO owns weekly performance and accountability for pipeline. How AI-sourced demos that arrive without a referrer are reconciled is not published.

Rock the Rankings applies The Two-Witness Rule on every plan: the CRM source and the buyer's own answer are read together and every contact is tiered confirmed, recovered, probable or dark. On one client funnel, 11 CRM-attributed AI leads sat beside 809 self-reported ones, a 73× gap. Where CRM access is restricted, we work from an anonymised export under NDA.

This is where Kalungi and we are not the same kind of company.

Kalungi's Full Service hands an Associate CMO and a 10-plus person team the whole GTM engine: market and ICP clarity, positioning and messaging, category strategy, brand and website, content and SEO, ABM and outbound, paid demand programmes, conversion infrastructure, lifecycle automation, RevOps and HubSpot, and leadership dashboards, across six phases from a 30/60/90/180 plan to a compounding system. It states the aim plainly: Rule of 40 readiness, PE or IPO readiness, and a CEO whose job stops including acting CMO.

Rock the Rankings runs SEO, AI search, content, links and technical only; we do not provide marketing leadership, paid media, ABM, branding, web development or RevOps.

Kalungi gives you a CMO. We give you the founder.

Kalungi's Full Service puts an Associate CMO in charge of your GTM strategy, positioning, messaging, ICP, channel and budget decisions, weekly performance and accountability for pipeline, with a 10-plus person execution team behind them and the client spending two to five hours a week on executive reviews; by week three the CMO is running the engine and by week four execution is live, and if you have in-house marketers Kalungi directs their work rather than replacing them. Whether Kalungi's founder is involved in delivery is not published.

Rock the Rankings is founder-led through delivery: Founder, Justin Berg runs strategy on every engagement alongside a senior strategist with B2B SaaS category experience, with no account managers in between and Slack and email with same-day replies.