Rock the Rankings vs. Minuttia

One of the two publishes a full price list. The other asks for an intro call or an RFP.

Minuttia publishes no prices for any service. Its site routes buyers to an intro-call form and a dedicated RFP page, its home page describes working with established brands whose content programmes it turns "from good to great", and its managing director's message asks prospects to review the portfolio, talk to clients and compare offers before deciding. Contract length and notice terms are not published.

Rock the Rankings is $5,000 for Consulting, $8,500 for Done-For-You and $15,000 for Authority a month, with no onboarding fee, on a monthly plan with no minimum term and 30 days' notice. Day 90 is the first forecast review, measured against the conservative scenario you received before signing.

Minuttia acknowledges that ROI scrutiny is high and short-term wins matter. We put a number on it before the contract.

Minuttia's home page contrasts the old playbook (little ROI scrutiny, long-term planning) with today's (high ROI scrutiny, short-term wins) and says its content playbook is designed to work in any financial environment; its strategy service builds a Keyword and Prompt Universe per client, 259 queries in the Meilisearch case with 109 of them commercial, and prioritises content by lifecycle stage and intent. It publishes no pre-contract forecast and no committed number.

Rock the Rankings builds three scenarios (conservative, realistic, optimistic) from your GA4 and CRM data before any agreement is signed, with capture rate as the only input that changes between them. The conservative scenario is the commitment, reviewed at day 90 and quarterly after.

Minuttia has published more research on AI search than any agency on these pages. We publish a baseline and a sequence.

Minuttia frames SEO as "search everywhere optimisation" and AEO as a new channel beside Google rather than a replacement. Its method starts with a Keyword and Prompt Universe, adds an AI search content pipeline built to earn citations, mentions and recommendations rather than rankings, uses a proprietary AI Search Content Generator for ideas, and amplifies through digital PR and Reddit; its research includes an AI Search Visibility Data Study across 24,067 prompts on five AI platforms, a State of AEO report, a self-promotional content study and an AEO course.

Rock the Rankings baselines across ChatGPT, Gemini, Perplexity, AI Mode and AI Overviews before work ships, then builds in the GEO Stack order: solution-aware pages first, citations second, problem-aware capture last.

AI assistants strip referrers, so most AI-sourced demos land in your CRM as Direct.

Minuttia's reporting service is called Agent Analytics and Reporting: seeing your website the way AI does, understanding how AI systems discover, interpret and surface your content, and optimising for that visibility; its home page lists "hybrid attribution" among the concepts it works with. How demos and signups are attributed to search and AI search, and whether a self-reported source is read, is not published.

Rock the Rankings applies The Two-Witness Rule on every plan: the CRM source and the buyer's own answer are read together and every contact is tiered confirmed, recovered, probable or dark. On one client funnel, 11 CRM-attributed AI leads sat beside 809 self-reported ones, a 73× gap. Where CRM access is restricted, we work from an anonymised export under NDA.

This is where Minuttia covers ground we do not.

Minuttia's services run across four groups: understand (Google and AI search strategy, content marketing strategy), create (human content, AI content with human approval, design), amplify (digital PR, Reddit marketing, paid media for search and social) and improve (agent analytics). Its design service covers content, ads and website redesigns, and its paid media service promises no junior account managers on the account. Beside the services sit the research assets: the 24,067-prompt AI search study, the State of AEO report, templates, webinars and an AEO course.

Rock the Rankings runs SEO, AI search, content, links and technical only; we do not run Reddit, design, paid media or published research.

Minuttia publishes its leadership and its retention figures. It does not publish how an account is staffed.

Minuttia's home page carries a message from its managing director, reports 93 percent average client retention, 17-plus months average tenure and about 63 percent of revenue from repeat clients, and positions itself against freelancers with "no capacity issues; you have all our focus and attention" and against agencies as preferring to run the content strategy end to end. Who leads a given account, its seniority, and whether the founder or managing director is involved in delivery are not published.

Rock the Rankings is founder-led through delivery: Founder, Justin Berg runs strategy on every engagement alongside a senior strategist with B2B SaaS category experience, with no account managers in between and Slack and email with same-day replies.