The B2B SEO Agency
B2B SEO that a CFO can read as pipeline.
Rankings are an input. Demos are the output. We win the queries your buying committee uses to build a shortlist, then prove what they produced inside your CRM.
SEO & AI search attributed pipeline · CRM-verified
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Why they come to us
Why B2B marketing leaders take the call:
Nobody books this call because they want more blog posts. They book it because one of these three is happening right now, and the board has noticed.
"We rank, and nothing happens."
You hold page one on a list of terms nobody in a buying cycle types. The report is green, the pipeline is flat, and every QBR turns into a defense of the channel.
"Our competitors own the terms that matter."
The comparison pages, the alternatives pages, the category terms: someone else got there first and now owns the shortlist. Your reps meet those names in every deal.
"We cannot prove SEO produced any of it."
Your CRM files most of the demand as Direct, so the number you can defend is a fraction of the number that is real. Budget gets cut on the fraction.
Where we actually work
Everything you need to turn search into pipeline.
B2B SEO is not one tactic. It is six disciplines run as one system, by one team, against one scoreboard: demos, not sessions.
AI search optimization
Find the prompts your buyers actually type, then engineer your way into the answers across every engine that matters.
- Prompt mapping and kill tests
- Answer-page architecture
- Citation tracking across 5 engines
- Competitor and category watch
Moves: Share of AI answers
Content strategy and production
Hand-researched pages written to convert a demo and structured so a model can quote them cleanly.
- Solution-aware keyword research
- BOFU, comparison and alternative pages
- Senior editing and QA on every piece
- Refreshes, pruning, internal linking
Moves: Demo-intent traffic
Technical SEO and agent readiness
The plumbing that lets both crawlers and AI agents read, trust, and act on your site.
- Full technical audit and fixes
- Structured data and entity work
- llms.txt and AI crawler access
- Core Web Vitals and render checks
Moves: Crawl, index and quote rate
Authority and citation building
Models cite sources they already trust. We go earn the placements that make you one of them.
- DR 50-80+ authority placements
- Digital PR and expert commentary
- Review-site and roundup presence
- Monthly citation velocity reporting
Moves: Trust the models inherit
Attribution and reporting
AI assistants strip referrers. We rebuild the trail so finance can see what the channel actually did.
- CRM field and GA4 wiring
- Intake-form self-reported capture
- Two-Witness reconciliation
- Monthly board graded vs. forecast
Moves: Budget you can defend
Programmatic and expansion
Once the core converts, we template it: integrations, verticals, personas, comparisons, built clean enough to last.
- Programmatic page templates
- Integration and vertical libraries
- Persona and pain-first pages
- Quarterly strategy re-plans
Moves: Coverage without headcount
Results · From the monthly reports
Real case studies, not screenshots.
AI search became a demand channel in one quarter
Organic sessions, AI referrals, category presence and attributed demand all moved together one quarter after launch.
Four months in, running ahead of forecast
Nearly half the demo pipeline was filed as Direct. The Two-Witness Rule recovered it, and the page program kept feeding it.
AI search and organic became the growth engine
A page set that did not exist twelve months ago now carries the growth and is the most-cited name in the category’s AI answers.
In their words
The people who signed off on it.
"The partnership with Rock The Rankings contributed to clear improvements in organic performance across Canada and Australia, particularly for MoonPay's high-value transactional keywords and pages."
"Rock The Rankings have really gone above and beyond, in terms of exceeding our expectations in both their communications and their strategies around marketing. They're very specific at what they do. They've been able to help us get to positions 1 and 2 for our most valuable keywords."
"Justin and his team have been phenomenal from Day 0, and the consistency in quality and the measurable results they have delivered have been a true transformation to our business. We are extremely happy and we have already recommended them to our friends."
The process · The 90-Day AI Search Program
The process, step by step.
Every week ends with artifacts you can inspect: prompt maps, pages, citations, demos. If it doesn't move pipeline, it doesn't ship.
Discover the money prompts and keywords
Technical audit, CRM and GA4 wiring, then the kill test on every keyword and prompt: after the AI answers, does the buyer still need a vendor? We only chase the ones that end in pipeline.
The kill test · Worth winning?
Build the answer pages
Hand-researched briefs become solution-aware articles and landing pages, written to convert demos, not to fill a content calendar.
Brief 041 · Payment-recovery page
H1 · Payment recovery software for SaaS
H2 · How recovery rates compare
Win the citations
AI lists reshuffle on every single run. Entity and structure work makes your presence the only constant: cited in 4 of 5 runs and climbing.
Citations landed · Run 2
Report and reconcile
Demos, pipeline, and revenue attributed to the campaign on one report, reconciled by the Two-Witness Rule. Quarterly business reviews re-grade the forecast. If a station under-ships, you see it the same week we do.
Demos booked · Attributed to SEO and AI search
Results · From the monthly reports
Real case studies, not screenshots.
AI search became a demand channel in one quarter
Organic sessions, AI referrals, category presence and attributed demand all moved together one quarter after launch.
Four months in, running ahead of forecasted demos
Nearly half the demo pipeline was filed as Direct. The Two-Witness Rule recovered it, and the page program kept feeding it.
AI search and organic became the growth engine
A page set that did not exist twelve months ago now carries the growth and is the most-cited name in the category’s AI answers.
In their words
What our clients say.
Not curated snippets from a review widget. Named people, at named companies, about work you can read above.
"Justin and his team have been phenomenal from Day 0, and the consistency in quality and the measurable results they have delivered have been a true transformation to our business. We are extremely happy and we have already recommended them to our friends."
"I have been impressed with Justin and team's knowledge, work ethic and commitment to improving SEO. I have been in the digital space for nearly 20 years across different verticals and Rock the Rankings is the only SEO agency that I have worked with that has made a meaningful impact to the associated business.
If I found myself at another company, needing help with SEO, Justin would be my first call"
"The workflow was seamless between our teams. Overall, their process was very close to ours, so it was a great fit from the get-go. Most importantly, we learned a ton from their approach."
"Justin and his team helped us strengthen our SEO strategy, enabling us to adopt a more in-depth and strategic approach, and to better anticipate and organize our content operations."
"The partnership with Rock The Rankings contributed to clear improvements in organic performance across Canada and Australia, particularly for MoonPay's high-value transactional keywords and pages."
Rock The Rankings delivered great work for us. We came in with a massive index bloat issue, and Justin & team quickly figured out what needed to be done and helped us implement his suggestions on the site.
Forecast first · Held to it
Three scenarios, before we start.
Every engagement opens with a 12-month forecast built on your funnel data, We set pipeline goals against it, then grade the program against those numbers every quarter.
One lever separates the three: the share of search volume your pages capture. Everything else is your actuals, held flat: visit-to-demo rate, close rate, and ACV. If the model can't clear a 4× return, we tell you before you spend a dollar.
12-month forecast · Optimistic · 30% capture
Reference case: forecast said 10 demos by day 90. The program booked 59.
The other side of the model
Doing nothing has a price too.
Every month you wait, the answers get written without you. Pick your average contract value and see what one quarter of that costs, at the realistic scenario: 20% capture, 22% close.
Pipeline that goes to someone else
Close rate held at 22%, capture at the realistic 20% scenario, applied to the ACV you picked. On the call we rebuild all three on your actuals, and if the model doesn't clear a 4× return we tell you that instead of selling you.
This is not a delay. It is a transfer. Three things compound against you in the exact window you spend deciding.
The 90 days start at kickoff, not at the decision. A quarter of waiting doesn't pause the results. It moves them a quarter later, permanently, and hands the ones in between to whoever didn't wait.
The full scope
Everything a B2B SEO program should include.
Every item below is in scope, run by us, reported weekly. See something missing? Bring it to the plan and it goes in.
Pricing · Every number public
What it costs, before you ask.
Three engagements, two ways to start smaller. Rates shown are the 90-Day Program rate. Month-to-month is always available, and a 12-month commitment is lower again. No percentage of ad spend, no per-article upsells.
You execute, we run the strategy brain and QA every brief.
- ✓SEO and GEO strategy
- ✓Prompt mapping and AI visibility audit
- ✓Brief review and senior QA
- ✓Two-Witness attribution
The full engine, end to end. We run it, you approve it.
- ✓Everything in Strategy, plus:
- ✓Content production, BOFU and comparison pages
- ✓Links and citation velocity
- ✓AI visibility monitoring across every engine
An aggressive run at owning every buying answer in your category.
- ✓Everything in Done-for-You, plus:
- ✓2× content and link velocity
- ✓Custom illustrations and multimedia
- ✓Monthly founder strategy calls and QBRs
The honest comparison
Four options. Three stall.
AI tools
$99/mo and a prompt
- ✕Generic content that reads like every other AI feed
- ✕No strategy, no intent mapping, no revenue lens
- ✕Zero authority links. Tools can't earn placements
- ~Ships fast, into pages nobody asked for
Stalls: volume without pipeline
Other agencies
The same playbook, every client
- ✕Generalists who take ecommerce, local, and SaaS from one template
- ~GEO bolted on as an upsell, run by whoever has capacity
- ✕You meet the closer, then get handed to an account manager
- ✕Reports rankings and traffic, no answer for why AI leads never hit the CRM
Stalls: generic strategy, borrowed from another industry
In-house team
Five roles, two quarters
- ✓Knows the product, sits in your meetings
- ✓Full control of roadmap and voice
- ~$290K+/yr before tools, and slow to hire
- ~Links and AI optimization still need specialists
Works, at $300K and month 7
Rock the Rankings
GEO + SEO · One team
- ✓Strategy, content, links, and AI surfaces as one program
- ✓A 3-scenario forecast set before kickoff, graded monthly
- ✓Cited on the prompts that end in a shortlist
- ✓Two-Witness attribution wired into your CRM
Forecast first · Reported monthly
Fit · Before you fill anything in
Who this works for, and who it doesn't.
We say no often, and early. Reading this saves us both a call.
Great fit
- B2B SaaS, Series A to Series D$2-3M to $50M+ ARR, subscription or usage-based, sales-led or self-serve plus sales-assist.
- A category with a real competitor setVertical or category-defining: healthtech, fintech infrastructure, compliance, HR tech, legal tech, specialty lending.
- Marketing leadership in placeA CMO, VP Marketing, or Head of Growth who owns the number, usually with one under-resourced content or SEO person.
- Organic is underperforming the investmentNon-branded traffic is thin for your stage, competitors hold the category terms, and the AI answers don't name you.
- You can ship changesModern CMS and a willingness to make technical and on-page edits.
- Pipeline is the measureBudget $5,000+ for strategy, $7,500-$15,000+ for the full engine, and demos are how we're both graded.
Also a fit: bootstrapped SaaS at $2M-$10M with founder-led marketing, or a growth-stage team rebuilding a stalled program.
Not a fit
- Pre-seed or pre-PMFNo audience, no category clarity, and no runway for a compounding channel.
- B2C apps, DTC ecommerce, or local servicesDifferent playbook, different channels. Not our specialty and not our pricing model.
- Enterprise consultingThose cycles are relationship-driven, not search-driven.
- You want content volume without strategyWrong expectation. We decline these even when the budget is there.
- You can't make on-page or technical changesThe methodology doesn't work without them.
- Traffic is the KPIWe align on pipeline, or we don't work together.
- Not willing to let us driveIf every decision needs a committee and a month, the program stalls. You approve the strategy, we run it.
- Under $5K a monthNot enough investment to make the channel compound. You'd be paying for activity, not an outcome.
If that's you, we'll say so on the first call and point you somewhere better. No sequence, no follow-up.
Straight answers
Asked on every call.
If yours isn't here, bring it to the call. Same unpolished answer either way.
The buyer is a committee, not a person, and the cycle is 60 to 120 days. That changes which queries matter. A B2B program is built around the handful of solution-aware and comparison queries a committee uses to build a shortlist, not around volume. We run a kill test on every query before it earns a page.
Both, but the research is the smaller half. The work that moves pipeline is deciding what not to build. Every candidate query has to survive one question: after the answer appears, is this person still shopping for a vendor? If not, it does not get a page.
The Two-Witness Rule. Witness one is the referrer your CRM records. Witness two is the buyer’s own answer on the intake form. Where they agree, it is a hard count. Where the CRM says Direct and the buyer names search, the buyer wins. What neither can name stays unallocated.
Rankings on commercial terms usually move inside 60 to 90 days, and demos follow within the same window on the reference engagements. Every engagement opens with a three-scenario forecast on your funnel data, and if the model cannot clear a 4× return we tell you before you spend a dollar.
Yes, and not as an upsell. Your buyers do not separate Google from ChatGPT, so neither do we. AI search optimization runs inside every engagement at no separate line item.
Before you close the tab
The three reasons people don't book.
Every one of these gets said on a call. Here are the answers we give, in writing, before you spend 27 minutes on it.
Objection 01
"Our last agency failed. Why would this be different?"
Fair. Most agencies sell activity, so there's nothing to fail against. We've run this with 300+ B2B SaaS companies and we report on pipeline and revenue, not traffic and rankings.
The difference is the forecast. We set it before kickoff on your funnel data, then grade ourselves against it in writing every month. If the model can't clear a 4× return, we tell you before you spend a dollar.
Objection 02
"Our in-house team can do this."
They can, at five roles and two quarters of hiring before the first page ships. That's roughly $290K a year before tools, data, and link budget, and one resignation stalls the whole program.
The better version: we run the engine, your team owns the product story. We hand the whole system over at the end if you want it.
Objection 03
"You haven't worked in our category."
We only work with B2B SaaS, and we've run this playbook across dozens of them: healthcare automation, payments, event software, practice management, crypto infrastructure. The category changes the prompts and the proof bar. It doesn't change the machine.
On the intro call we run your actual buying prompts live, so you see what the engines say about your category before you decide anything.
Next step
Your GEO plan, built on your numbers.
Give us your domain and your pipeline goal. We map the prompts your buyers are asking, build your GEO marketing plan against them, and forecast the pipeline the next 90 days can realistically produce.
What we walk through