Rock the Rankings vs. Discovered Labs

Both agencies publish prices and both run month to month with 30 days' notice. The differences are currency, the entry step, and what a commitment buys.

Discovered Labs publishes three retainers in euros: Establish at €7,995 a month, Compete at €12,995 and Outlier from €15,995, each month-to-month by default with 30 days' notice, and €1,000 to €2,000 a month cheaper on a 3- or 6-month commitment. Most engagements start with a one-off Search Visibility Diagnostic at €4,370, delivered in six business days with a 60-minute co-founder walkthrough, credited in full to month one if you sign within 14 days.

Rock the Rankings is $5,000 for Consulting, $8,500 for Done-For-You and $15,000 for Authority a month, with no onboarding fee, on a monthly plan with no minimum term and 30 days' notice. Day 90 is the first forecast review, measured against the conservative scenario you received before signing.

Both agencies size the opportunity before work starts. The difference is whether the sizing becomes a number anyone is held to.

Discovered Labs' diagnostic finds the exact queries where buyers look and you do not appear across Google, ChatGPT, Claude, Perplexity, Gemini and AI Overviews, then delivers a 90-day plan sequenced by commercial impact "with the size of the opportunity behind each move"; every retainer repeats that gap analysis and opportunity sizing.

Its pricing FAQ says it does not promise rankings or citations because AI search is probabilistic; what it promises is a tested methodology and reporting against share of voice and pipeline.

Rock the Rankings builds three scenarios (conservative, realistic, optimistic) from your GA4 and CRM data before any agreement is signed, with capture rate as the only input that changes between them. The conservative scenario is the commitment, reviewed at day 90 and quarterly after.

Both baseline AI visibility before work starts and both run SEO and AI search as one programme. Discovered Labs brings its own instruments; we bring the sequencing and the forecast.

Discovered Labs optimises for ChatGPT, Claude, Perplexity, Google AI Overviews and Gemini plus Google and Bing, tracks brand visibility daily on its own AI Visibility Tracker, writes to a published content framework called CITABLE, audits how your brand appears across the sources AI models read, and adds Reddit engagement at 10 to 20 mentions a month.

Its research includes a statistical analysis of two million AI citations and a study of brand recall in model training data; its cases report Granola's AI citation rate up 558 percent and Passion.io's ChatGPT referrals up 29 percent in a month.

Rock the Rankings baselines across ChatGPT, Gemini, Perplexity, AI Mode and AI Overviews before work ships, then builds in the GEO Stack order: solution-aware pages first, citations second, problem-aware capture last.

AI assistants strip referrers, so most AI-sourced demos land in your CRM as Direct.

Discovered Labs tracks AI visibility and SEO performance benchmarked against competitors, shares real-time dashboards, reports monthly with a reporting call, and states that its reporting runs against share of voice and pipeline; its cases quote pipeline outcomes such as Sova Assessment's organic demo requests up 167 percent and Gladia's sales-accepted leads up sevenfold in four months. How AI-sourced demos that arrive without a referrer are reconciled is not published.

Rock the Rankings applies The Two-Witness Rule on every plan: the CRM source and the buyer's own answer are read together and every contact is tiered confirmed, recovered, probable or dark. On one client funnel, 11 CRM-attributed AI leads sat beside 809 self-reported ones, a 73× gap. Where CRM access is restricted, we work from an anonymised export under NDA.

This is where Discovered Labs is the stronger agency, and it is worth seeing plainly.

Discovered Labs is run by a growth marketer who took Instantly.ai to $20M ARR and an ex-Stanford AI researcher who led engineering at Aurora and built systems at Stripe, Coinbase and Brex. That shows in the product: a proprietary AI Visibility Tracker that checks every model daily, seven free tools from a heading optimizer to an agentic browsing checker, a published content framework, a study of two million AI citations across ten thousand pages, and a brand-recall study of AI training data, followed by more than 20,000 people. Outlier adds a dedicated engineer and one productised original-research study a quarter.

Rock the Rankings runs on prompt mapping, the GEO Stack and The Two-Witness Rule, using third-party tracking tools; we publish no tracker and no tools.

Both agencies publish who is on the team. The structures differ in where the founders sit once the retainer starts.

Discovered Labs runs Establish through a four-person pod, an SEO Manager as lead, a second-in-command, an off-page specialist and a content editor, with daily Slack, weekly async updates, bi-weekly live calls and a monthly reporting call; Compete adds a senior-led pod and a quarterly executive review, and Outlier a seven-person pod with a dedicated engineer. The co-founders deliver the diagnostic walkthrough; their role in day-to-day retainer delivery is not published. The about page names fifteen people across SEO, editorial, off-page and technology.

Rock the Rankings is founder-led through delivery: Founder, Justin Berg runs strategy on every engagement alongside a senior strategist with B2B SaaS category experience, with no account managers in between and Slack and email with same-day replies.