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Rock the Rankings vs. Siege Media

The short answer

Choose Siege Media if you want content marketing at scale with design, interactives, digital PR to 5,000-plus publishers, Reddit, affiliates and research reports from one roof, an ROI estimate at proposal, and a team that wrote the book on GEO, from $8,000 a month on a 12-month contract with a 30-day out. Choose Rock the Rankings if your board wants a pipeline number someone will be held to, you sell B2B SaaS and want the founder on the account, your CRM files AI-sourced demos as Direct, and you want a programme that starts focused on the pages that close deals.

Scorecard10 criteria
Siege MediavsRock the Rankings

At a glance

How Rock the Rankings and Siege Media compare.

CriterionSiege MediaRock the Rankings.
PositioningdrawFull-service GEO agency since 2012. Eight industries. Austin, New York, Chicago, San Francisco.drawAI search as a pipeline channel. B2B SaaS and tech only. 300+ engagements.
Forecast and commitmentloseEstimated ROI and suggested spend at proposal stage. Scenarios and commitment: Not public.winThree scenarios before signing. The conservative scenario is the commitment.
Attribution methoddrawAnalytics in scope; traffic value is the headline metric ($148M in client traffic value). Method: Not public.drawThe Two-Witness Rule: CRM source and buyer's answer, every contact tiered.
AI search baselinedrawGEO built into every engagement; founder's GEO book; versus-page research. Pre-work baseline: Not public.drawBaseline across ChatGPT, Gemini, Perplexity, AI Mode, AI Overviews before work ships.
Design, PR, Reddit, affiliates and researchwinHalf of content time on design; 5,000+ publisher relationships; Reddit, affiliates, research reports, web design.loseSEO, AI search, content, links, technical. No design, PR, Reddit or affiliates.
Who runs the accountloseSME editors, art directors and content marketing managers QA every asset. Account lead: Not public.winFounder, Justin Berg and a senior strategist. No account managers.
Pricing transparencydrawMinimum $8,000 a month; 12-month contract with a 30-day out clause; unit-based scope.drawPrices published. Monthly plan, no minimum, 30 days' notice.
Link and citation buildingdrawPassive links from ranking content plus digital PR; DR 40+ typical, DR 50+ in tech.drawFrom 5 to 8 placements a month at DR 50+, scaled to the forecast.
Content productiondrawHuman-written, AI-assisted editing; units per month set in the proposal.drawFrom 5 solution-aware pages a month, scaling to 20 or 30+ with the forecast.
Best fitdrawMid-market and enterprise brands wanting content, design and PR at scale across Google and AI.drawB2B SaaS and tech wanting a pipeline number before spending, on a monthly plan.

Comparison methodology

Scored on what Siege Media publishes on its own site, checked 14 November 2026. Nothing from sales calls or third parties.

Read more

We read Siege Media's content marketing services page, including its FAQ on minimums, contracts, pricing and link quality, and its services navigation, and scored only what those pages say. Rock the Rankings is scored on its published pricing, process and client results pages. Where Siege publishes nothing on a criterion, the cell says Not public.

Win, draw and lose describe the Rock the Rankings column only. Win means we commit to more, or publish what Siege does not. Lose means Siege offers more. Draw means both agencies meet the criterion in different ways and the right choice depends on your situation.

We re-score every quarter and whenever either agency changes its published services, pricing or terms.

01 · Pricing and contract terms

What you pay, and what you are locked into

Both agencies publish their terms. Siege prices by unit on a 12-month contract you can leave on 30 days' notice; we price by tier on a monthly plan.

Siege Media's minimum for content marketing is $8,000 a month. It asks for a 12-month contract given the long-term nature of SEO, and every contract includes a 30-day out clause so you can leave if budgets or strategies change. It does not charge per post; clients sign up for a number of content marketing units a month, each unit based on time, and the content strategy phase builds a project plan against those units. At proposal stage it estimates expected ROI and suggests a spend, or works backwards from a competitor's performance or your budget.

Rock the Rankings is $5,000 for Consulting, $8,500 for Done-For-You and $15,000 for Authority a month, with no onboarding fee, on a monthly plan with no minimum term and 30 days' notice. Day 90 is the first forecast review, measured against the conservative scenario you received before signing.

Siege Media

  • Published prices: $8,000 minimum; units scoped at proposal
  • Contract term: 12 months requested, 30-day out clause
  • Exit notice: 30 days
  • Onboarding fee: Not public

Rock the Rankings

  • Published prices: Yes, three tiers
  • Contract term: Monthly, no minimum
  • Exit notice: 30 days, any month
  • Onboarding fee: None

The honest comparison: Siege Media is the better pick if you want scope priced by time rather than by tier, so a complex interactive and a short page are costed for what they take. The 30-day out clause means the 12-month contract carries little more risk than a monthly plan.

Rock the Rankings is the better pick if you want fixed tiers on the page without a proposal step, and no unit maths to decode. The tradeoff is that we start focused and scale as the forecast proves out, and we do not price by time.

"Justin and his team have been phenomenal from Day 0, and the consistency in quality and the measurable results they have delivered have been a true transformation to our business. We are extremely happy and we have already recommended them to our friends."

GM
George MakkoulisCo-Founder at Keragon
02 · Forecasting

Who commits to the number before you sign

Both agencies forecast before the contract. Only one publishes what it is held to.

Siege Media's proposal stage evaluates the estimated ROI it expects from the programme and brings a suggested spend; it can also model a strategy to catch and overtake a named competitor, or project performance within a budget you set, and its content strategy prioritises work by time to ROI and ability to generate conversions at scale, with the rule that if it has no clear route to ROI it does not get built. Whether the proposal forecast carries scenarios or a committed case, and what happens if it is missed, are not published.

Rock the Rankings builds three scenarios (conservative, realistic, optimistic) from your GA4 and CRM data before any agreement is signed, with capture rate as the only input that changes between them. The conservative scenario is the commitment, reviewed at day 90 and quarterly after.

Siege Media

  • Pre-contract forecast: Yes, estimated ROI at proposal
  • Scenarios: Not public
  • Commitment: Not public
  • Re-forecast cadence: Not public

Rock the Rankings

  • Pre-contract forecast: Yes, on your GA4 and CRM data
  • Scenarios: Conservative, realistic, optimistic
  • Commitment: The conservative scenario
  • Re-forecast cadence: Day 90, then quarterly

The honest comparison: Siege Media is the better pick if you want the forecast framed against a competitor you want to overtake, or sized to a budget you have already set. Three ways to build the number at proposal is more flexible than our one.

Rock the Rankings is the better pick if a proposal-stage ROI estimate is not enough and the board wants the number someone will be held to. The conservative scenario is ours; it leans on benchmarks when CRM data is withheld.

03 · AI search

How each agency gets you named when buyers ask ChatGPT for your category

Siege's founder wrote the GEO book. We publish the baseline and the sequence.

Siege Media calls itself a full-service GEO agency and builds GEO into every engagement: mixed-media content as a defence against AI summaries, data journalism and research reports that earn mentions in AI, digital PR on publications LLMs cite, Reddit marketing and affiliate partnerships as citation surfaces, and research including a study finding versus pages predict B2B AI traffic and another that credibility statements lift mid-authority visibility 62 percent. Founder Ross Hudgens' book Generative Engine Optimization was published by Wiley, and its Mentimeter case reports 250,000 ChatGPT visits from a bottom-funnel strategy. Whether a visibility baseline is set before work ships, and which engines are tracked, are not published.

Rock the Rankings baselines across ChatGPT, Gemini, Perplexity, AI Mode and AI Overviews before work ships, then builds in the GEO Stack order: solution-aware pages first, citations second, problem-aware capture last.

Siege Media

  • Engines covered: ChatGPT, AI Overviews and LLMs named; full set Not public
  • Baseline before work: Not public
  • Off-site surfaces worked: Digital PR, Reddit, affiliate placements
  • Day-90 review: Not public

Rock the Rankings

  • Engines covered: ChatGPT, Gemini, Perplexity, AI Mode, AI Overviews
  • Baseline before work: Yes, before any page ships
  • Off-site surfaces worked: Citations at DR 50+ by manual outreach
  • Day-90 review: Against the conservative scenario

The honest comparison: Siege Media is the better pick if you want every citation surface worked at once, PR, Reddit, affiliates and original research, by an agency whose own studies and book shape the field. That breadth is beyond what a focused programme runs.

Rock the Rankings is the better pick if you want the baseline measured across five named engines before anything ships, held to a forecast, and you do not need PR, Reddit and affiliates worked as surfaces. We start focused and scale as the forecast proves out.

"I have been impressed with Justin and team's knowledge, work ethic and commitment to improving SEO. I have been in the digital space for nearly 20 years across different verticals and Rock the Rankings is the only SEO agency that I have worked with that has made a meaningful impact to the associated business. If I found myself at another company, needing help with SEO, Justin would be my first call"

TH
Theodore HisseyHead of Marketing at WellRx
04 · Attribution and reporting

How each agency proves the demos came from search when the CRM says Direct

Siege's headline metric is traffic value. Ours is attributed demos.

Siege Media lists analytics among its services and reports results in traffic value, $148M across clients on its content marketing page and $557K for Purple, alongside rankings, links and LLM visibility; its content strategy prioritises conversions at scale. How demos are attributed to search and AI search, and whether a self-reported source is read, are not published.

Rock the Rankings applies The Two-Witness Rule on every plan: the CRM source and the buyer's own answer are read together and every contact is tiered confirmed, recovered, probable or dark. On one client funnel, 11 CRM-attributed AI leads sat beside 809 self-reported ones, a 73× gap. Where CRM access is restricted, we work from an anonymised export under NDA.

Siege Media

  • Dashboard: Analytics in scope
  • Attribution model: Not public
  • Self-reported source used: Not public
  • Revenue reported: Traffic value as the published measure

Rock the Rankings

  • Dashboard: Monthly reconciliation, no live view
  • Attribution model: The Two-Witness Rule, contact-level tiers
  • Self-reported source used: Yes, read with CRM source
  • Revenue reported: QBR opens with the pipeline number

The honest comparison: Siege Media is the better pick if traffic value is a number your leadership accepts, because it is comparable across campaigns and defensible against paid spend. For a content programme at scale, it is a sensible common currency.

Rock the Rankings is the better pick if the number that gets you budget is demos, not equivalent ad spend. We reconcile each AI-sourced demo filed as Direct against the buyer's own answer, monthly, by hand.

05 · Design, PR, Reddit, affiliates and research

What else each agency can run for you

This is where Siege Media covers ground we do not.

Siege Media dedicates almost half of its content creation time to design, builds interactives like quizzes, maps and calculators, and has designers followed by 10,000 peers on Dribbble; its digital PR draws on 5,000-plus publisher relationships built over 13 years; it sells Reddit marketing, affiliate partnerships, research reports by data journalists, web design and graphic design, and runs BlueprintIQ for AI-enhanced content strategy and DataFlywheel for content updates.

It serves SaaS, fintech, e-commerce, health, travel, education, real estate and cybersecurity, and says it has navigated regulated environments and strict legal teams at the largest companies.

Rock the Rankings runs SEO, AI search, content, links and technical for B2B SaaS and tech only; we do not run design, PR, Reddit, affiliates or research reports.

Siege Media

  • Design and interactives: Core of content creation
  • Digital PR: 5,000+ publisher relationships
  • Reddit and affiliates: Named services
  • Research reports: Named service with data journalists

Rock the Rankings

  • Design and interactives: Not offered
  • Digital PR: Not offered; placements by manual outreach
  • Reddit and affiliates: Not offered
  • Research reports: Not offered

The honest comparison: Siege Media is the better pick if you want a content operation where design, PR and research are the engine, not add-ons, and you operate outside B2B SaaS or inside a regulated enterprise. Thirteen years of publisher relationships are not something a small agency can match.

Rock the Rankings is the better pick if you sell B2B SaaS and want a focused organic and AI search programme measured against a forecast. Design, PR and Reddit will need a second partner; we start focused and scale as the forecast proves out.

"Extremely responsive and analytical. We were impressed with the depth of knowledge brought to every meeting. Justin was great to work with. I highly recommend Rock the Rankings for your GEO/SEO needs."

TP
Tony P.Head of Marketing at Choicely
06 · Who does the work

Who you will actually talk to after the sales call

Siege publishes its review structure. It does not publish who leads your account.

Siege Media describes a deep bench of internal and external experts across 13 years and a review team of SME editors, art directors and content marketing managers QAing every asset, with humans writing and AI used for outlines, line editing, image editing, brainstorming and keyword research. Who leads a given account, its seniority, and whether the founder is involved in delivery are not published.

Rock the Rankings is founder-led through delivery: Founder, Justin Berg runs strategy on every engagement alongside a senior strategist with B2B SaaS category experience, with no account managers in between and Slack and email with same-day replies.

Siege Media

  • Account manager layer: Content marketing managers named in the review team
  • Founder on delivery: Not public
  • Seniority stated: SME editors, art directors, data journalists
  • Communication: Not public

Rock the Rankings

  • Account manager layer: None
  • Founder on delivery: Yes, every engagement
  • Seniority stated: Founder plus senior strategist
  • Communication: Slack and email, same day

The honest comparison: Siege Media is the better pick if you want every asset passed through subject-matter editors and art direction before it reaches you, with a content marketing manager coordinating. For a brand-sensitive enterprise, that review layer is the point.

Rock the Rankings is the better pick if a content marketing manager coordinating a review team is the layer you want removed. The founder runs the account; output scales to the forecast, not to a roster.

"Our commercial pages were losing organic sessions month over month, and the demand coming from AI assistants was effectively invisible in our CRM. RTR pointed the first batch entirely at bottom-funnel pages. One quarter after launch, organic sessions to that page set were up 9x and demo requests attributed to search and AI had grown 2.3x. They also rebuilt how we read attribution, combining what tracking captures with what buyers tell us on the form. That surfaced roughly 12.5x more search and AI demand than our native classifier was crediting. That's the number our leadership team can actually defend."

MO
Maria OrtizHead of Marketing at Rasa

Where Siege Media wins

When is Siege Media the better fit?

Siege Media is the better fit when you want content marketing at enterprise scale with the creative and distribution to match. Nearly half of creation time goes to design, interactives are standard, data journalists produce research that AI cites, and digital PR runs on 5,000-plus publisher relationships, with Reddit and affiliate placements as further citation surfaces. Founder Ross Hudgens wrote Generative Engine Optimization for Wiley, and the agency's own research, on versus pages and credibility statements among others, shapes how the field thinks about AI visibility. The terms are published and fair: an $8,000 monthly minimum, a 12-month contract with a 30-day out clause, units priced by time, and an ROI estimate at proposal. Its cases are specific, 250,000 ChatGPT visits for Mentimeter and $557K in traffic value for Purple. If you operate in e-commerce, fintech, health or travel, or inside a regulated enterprise, Siege is built for you and we are not.

It is also the better fit if the content you need is visual: interactives, calculators and designed assets that stand apart from an AI summary.

If you sell B2B SaaS and what you need is a demo number someone will be held to, with the founder on the account, that is the case we are built for.

Recommendation

Choosing between Rock the Rankings and Siege Media.

Choose Rock the Rankings if…

  • Your board wants a pipeline number someone will be held to, not a traffic value
  • You sell B2B SaaS and want the programme built around the pages that close deals
  • Your CRM files AI-sourced demos as Direct and nobody has reconciled it
  • You want the founder on the account and published tiers with no proposal step

Choose Siege Media if…

  • You want design, interactives, digital PR, Reddit, affiliates and research from one team
  • You are outside B2B SaaS, or inside a regulated enterprise with strict legal review
  • You want scope priced by unit and an ROI estimate at proposal
  • You want an agency whose founder wrote the book on GEO
Your next step

Turn Google and AI search into your #1 source of pipeline.

Free GEO Marketing Plan
01
Mapping.The exact prompts your buyers ask, and who gets named today.
02
Strategy.The pages and citations that take those answers back.
03
Forecast.Pipeline math on your funnel, before you spend a dollar.

FAQs

Rock the Rankings vs. Siege Media: common questions.

If yours is not here, bring it to the call. Same unpolished answer either way.

How does Rock the Rankings pricing compare to Siege Media?

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Siege Media's content marketing minimum is $8,000 a month, priced in content marketing units based on time and scoped at proposal, on a 12-month contract with a 30-day out clause. Rock the Rankings is $5,000 for Consulting, $8,500 for Done-For-You and $15,000 for Authority a month, with no onboarding fee, on a monthly plan with no minimum term and 30 days' notice. Both publish their terms; Siege prices by unit after a proposal, Rock the Rankings publishes the whole ladder.

What happens if it is not working after 90 days?

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At Rock the Rankings, day 90 is the first forecast review: results are measured against the conservative scenario you received before signing and the plan is adjusted from there, and you can leave in any month with 30 days' notice. At Siege Media, every contract includes a 30-day out clause even on the 12-month term, so you can leave on the same notice; its review cadence and what it is measured against are not published.

Does either agency give you a pipeline forecast before you sign?

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Both do. Siege Media estimates expected ROI at proposal stage and suggests a spend, or models a plan to overtake a named competitor, or projects performance within your budget; whether that carries scenarios or a committed case is not published. Rock the Rankings builds three scenarios from your GA4 and CRM data before any agreement is signed, and the conservative scenario is the number we are held to. If you want the forecast framed against a competitor or a budget, Siege offers that. If you want a number someone stands behind, that is us.

Which agency is better for AI search visibility in ChatGPT, Gemini and Perplexity?

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Siege Media builds GEO into every engagement, works PR, Reddit, affiliates and research reports as citation surfaces, publishes its own studies, and its founder wrote the GEO book; its Mentimeter case reports 250,000 ChatGPT visits. Rock the Rankings baselines five named engines before any page ships and builds in the GEO Stack order from your own pages outward, held to a forecast. Choose Siege for surface breadth and research depth; choose us for a measured baseline tied to a committed number.

Who actually works on the account at Rock the Rankings vs Siege Media?

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At Rock the Rankings, Founder, Justin Berg runs strategy on every engagement with a senior strategist, no account managers, and same-day Slack. Siege Media publishes its review team, SME editors, art directors and content marketing managers QAing every asset, and a bench of internal and external experts; who leads a given account and whether the founder is involved in delivery are not published.

Can we use Rock the Rankings and Siege Media together?

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Yes, in one clear shape: Siege Media's digital PR, research reports, Reddit or affiliate programme beside our solution-aware pages and forecast, since we run none of those. Both running content strategy and SEO would overlap. If you are choosing between us for the core programme, pick on the audience (B2B SaaS only versus eight industries), the proof you report, and who runs the account.