Rock the Rankings vs. Spicy Margarita

Both agencies publish prices and both let you leave on 30 days' notice. The difference is what the entry tier includes and what the done-for-you tier costs.

Spicy Margarita publishes two packages. Fractional SEO & Content Leadership is £4,499 or $5,999 a month and works like an embedded senior strategist: blueprint, keyword research and roadmap, full technical audit and implementation, content briefs and outlines, and five DR 60 to 80 backlinks. SEO Done For You is from £7,950 or $10,499 a month and adds four 2,500-word expert-written articles, fifteen DR 50 to 80 backlinks, four Reddit threads and full content operations. Every package includes unlimited Slack access and two 1:1 strategy calls a month with the founder, and every contract carries a 30-day cancellation term.

Rock the Rankings is $5,000 for Consulting, $8,500 for Done-For-You and $15,000 for Authority a month, with no onboarding fee, on a monthly plan with no minimum term and 30 days' notice. Day 90 is the first forecast review, measured against the conservative scenario you received before signing.

Both agencies start with a deep dive and a plan. The difference is whether the plan has a number attached and whether anyone is held to it.

Spicy Margarita's engagements start with a deep dive into your product, audience and market, then a "cohesive growth plan that takes you from where you are to where you want to be"; its done-for-you tier is described as owning revenue accountability, and its blog guide reports outcomes such as 0 to 20 inbound demo requests a month and 0 to $2M ARR from organic. It publishes no scenario forecast and no results promise.

Rock the Rankings builds three scenarios (conservative, realistic, optimistic) from your GA4 and CRM data before any agreement is signed, with capture rate as the only input that changes between them. The conservative scenario is the commitment, reviewed at day 90 and quarterly after.

Both run SEO and AI search as one programme and both start with the pages buyers read before a decision. Spicy Margarita runs experiments; we run a baseline and a sequence.

Spicy Margarita maintains a proprietary knowledge base of AEO and SEO experiments, runs rapid tests across LLMs to learn what influences recommendations, tracks brand mentions and share of voice with Peec AI, and offers AI citation outreach and a branded GEO service for controlling how AI describes you; its Rillion case reports around 40 percent visibility in AI Overviews and LLM results alongside 90 top-three rankings.

Rock the Rankings baselines across ChatGPT, Gemini, Perplexity, AI Mode and AI Overviews before work ships, then builds in the GEO Stack order: solution-aware pages first, citations second, problem-aware capture last.

This is the one place where the two agencies agree on the problem and solve it in similar ways.

Spicy Margarita states the attribution problem plainly on its site: a buyer gets a recommendation in ChatGPT, searches your brand on Google, books from the homepage, and GA4 files it as Direct. Its answer is to add a "How did you hear about us?" field to every client's demo form, set up GA4 conversion events, and report mentions and bottom-of-funnel visibility alongside share of voice.

Rock the Rankings applies The Two-Witness Rule on every plan: the CRM source and the buyer's own answer are read together and every contact is tiered confirmed, recovered, probable or dark. On one client funnel, 11 CRM-attributed AI leads sat beside 809 self-reported ones, a 73× gap. Where CRM access is restricted, we work from an anonymised export under NDA.

This is where Spicy Margarita covers more ground than we do.

Beyond SEO, AEO, content and links, Spicy Margarita includes four high-intent Reddit threads a month in its done-for-you tier and offers Reddit SEO management, PPC management, CRO, programmatic SEO, YouTube and social media management, LinkedIn personal brand management and GTM content such as case studies and eBooks as add-ons, all priced on request.

Rock the Rankings runs SEO, AI search, content, links and technical only; we do not run paid media, CRO testing programmes, Reddit, video, social or GTM content.

On this row the two agencies are built the same way. The differences are small and worth stating.

Spicy Margarita never takes more than 10 clients, has no junior account managers, and includes two 1:1 strategy calls a month with founder Ben Goodey in every package; you work with a dedicated SEO strategist while the whole team of SEOs, writers, editors and content strategists contributes, and the site describes the team as people who came from in-house SaaS growth roles rather than agencies.

Rock the Rankings is founder-led through delivery: Founder, Justin Berg runs strategy on every engagement alongside a senior strategist with B2B SaaS category experience, with no account managers in between and Slack and email with same-day replies.