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Rock the Rankings vs. Virayo

The short answer

Choose Virayo if you are a post-PMF B2B SaaS company that wants SEO, GEO and PPC on one roadmap, run on the agency's own weekly intelligence platform with a live dashboard you can query from Claude, by a senior strategist, account manager and head of content, from $7,500 a month on a six-month initial term. Choose Rock the Rankings if your board wants a pipeline number someone will be held to rather than leading indicators, you want a monthly plan from the first month with placements included, your CRM files AI-sourced demos as Direct, and you want the founder on the account with no account manager in between.

Scorecard10 criteria
VirayovsRock the Rankings

At a glance

How Rock the Rankings and Virayo compare.

CriterionVirayoRock the Rankings.
PositioningdrawB2B SaaS GEO and SEO agency on its own platform; software, healthcare, logistics, fintech. Post-PMF only.drawAI search as a pipeline channel. B2B SaaS and tech only. 300+ engagements.
Forecast and commitmentloseCommits to leading indicators within 90 days, weekly visibility, month to month after the term. Forecast: Not public.winThree scenarios before signing. The conservative scenario is the commitment.
Attribution methoddrawDashboard tracks organic and AI-driven traffic and conversions; CRM connected at onboarding. Direct reconciliation: Not public.drawThe Two-Witness Rule: CRM source and buyer's answer, every contact tiered.
AI search baselinedrawGEO baseline in month one with tracked prompts across ChatGPT, Claude, Gemini, Perplexity and AI Overviews, refreshed weekly.drawBaseline across ChatGPT, Gemini, Perplexity, AI Mode, AI Overviews before work ships.
Platform, PPC and vertical depthwinVirayo AI weekly cycle, MCP access, eleven recommendation signals; SaaS PPC; four vertical practices.loseSEO, AI search, content, links, technical. Third-party tracking; no PPC.
Who runs the accountloseSenior strategist runs point, account manager coordinates, head of content owns every piece. Contractors for some production.winFounder, Justin Berg and a senior strategist. No account managers.
Pricing transparencydrawFrom $7,500 a month; six-month initial term, then month to month; tiers priced on call.drawPrices published. Monthly plan, no minimum, 30 days' notice.
Link and citation buildingloseFocused add-on; a set number of placements a month, kept deliberately conservative. Not in the base scope.winFrom 5 to 8 placements a month at DR 50+, included, scaled to the forecast.
Content productiondrawSix to eight content assets a month, drafts and outlines; AI-assisted with a human editor signing off.drawFrom 5 solution-aware pages a month from product interviews, scaling to 20 or 30+.
Best fitdrawPost-PMF SaaS, often PE-backed, wanting SEO, GEO and PPC on a platform with weekly data.drawB2B SaaS and tech wanting a pipeline number before spending, on a monthly plan.

Comparison methodology

Scored on what Virayo publishes on its own site, checked 14 November 2026. Nothing from sales calls or third parties.

Read more

We read Virayo's FAQ page in full, covering pricing and engagement structure, process, AI search and GEO, the platform, fit and situations, and its SaaS SEO service page, and scored only what those pages say. Rock the Rankings is scored on its published pricing, process and client results pages. Where Virayo publishes nothing on a criterion, the cell says Not public.

Win, draw and lose describe the Rock the Rankings column only. Win means we commit to more, or publish what Virayo does not. Lose means Virayo offers more. Draw means both agencies meet the criterion in different ways and the right choice depends on your situation.

We re-score every quarter and whenever either agency changes its published services, pricing or terms.

01 · Pricing and contract terms

What you pay, and what you are locked into

Both agencies publish their floor and their terms. The difference is the first six months.

Virayo's engagements start at $7,500 a month with an initial six-month term, then month to month, and it explains the term plainly: the work compounds, six months gives the foundation time to show in rankings, citations and pipeline, and it lets senior people be dedicated to the account. Tiers are starting points shaped around the resources you already have, add-ons such as link building and additional product lines are priced per area, and everything produced is yours if you leave.

Rock the Rankings is $5,000 for Consulting, $8,500 for Done-For-You and $15,000 for Authority a month, with no onboarding fee, on a monthly plan with no minimum term and 30 days' notice. Day 90 is the first forecast review, measured against the conservative scenario you received before signing.

Virayo

  • Published prices: $7,500 floor; tiers scoped on call
  • Contract term: Six months, then month to month
  • Exit notice: Month to month after the term
  • Onboarding fee: Not public; everything produced is yours

Rock the Rankings

  • Published prices: Yes, three tiers
  • Contract term: Monthly, no minimum
  • Exit notice: 30 days, any month
  • Onboarding fee: None

The honest comparison: Virayo is the better pick if you want a scope shaped around your own writers and tools, priced per area as you expand, and you accept a six-month first term as the price of senior people being dedicated to the account. The reasoning is published and it is fair.

Rock the Rankings is the better pick if you want the full ladder on the site and the option to leave in any month from the first. The tradeoff is that we start focused and scale as the forecast proves out, and we do not price by area.

"Justin and his team have been phenomenal from Day 0, and the consistency in quality and the measurable results they have delivered have been a true transformation to our business. We are extremely happy and we have already recommended them to our friends."

GM
George MakkoulisCo-Founder at Keragon
02 · Forecasting

Who commits to the number before you sign

Virayo commits to leading indicators inside 90 days. We commit to the conservative scenario of a pipeline forecast.

Virayo states that no agency can honestly promise a specific ranking or a citation, and commits instead to leading indicators within the first 90 days, a weekly view of every metric it is accountable for, and a month-to-month engagement after the initial term; month one delivers a keyword and prompt roadmap, a GEO baseline, source gaps, a technical audit and a backlink gap analysis, and 90-day strategy reviews rework the plan when the data calls for it. It publishes no pre-contract pipeline forecast or scenarios.

Rock the Rankings builds three scenarios (conservative, realistic, optimistic) from your GA4 and CRM data before any agreement is signed, with capture rate as the only input that changes between them. The conservative scenario is the commitment, reviewed at day 90 and quarterly after.

Virayo

  • Pre-contract forecast: Not public; roadmap in month one
  • Scenarios: Not public
  • Commitment: Leading indicators within 90 days
  • Re-forecast cadence: 90-day strategy reviews

Rock the Rankings

  • Pre-contract forecast: Yes, on your GA4 and CRM data
  • Scenarios: Conservative, realistic, optimistic
  • Commitment: The conservative scenario
  • Re-forecast cadence: Day 90, then quarterly

The honest comparison: Virayo is the better pick if you would rather an agency commit to what it can see weekly, rankings, citations, higher-intent traffic, than to a pipeline number that depends on your sales team. Its position that nobody can honestly promise a citation is a reasonable one.

Rock the Rankings is the better pick if the board wants a demo number someone will be held to, not leading indicators. The conservative scenario is that number; it leans on benchmarks only when CRM data is withheld.

03 · AI search

How each agency gets you named when buyers ask ChatGPT for your category

Both agencies baseline the same engines. Virayo refreshes its baseline every week on a platform it built.

Virayo runs SEO and GEO as one programme on Virayo AI, its own platform: a GEO baseline in month one with tracked prompts across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, then a weekly cycle of crawl, audits, rankings, prompt tracking, AI visibility audit and recommendations, measuring mention rate, citation rate, average position, share of voice and inaccuracies against named competitors, flagging pages a model cites without naming your brand, and tracing inaccurate descriptions to their source to fix them there.

Its FAQ argues brand mentions across trusted sources correlate with AI visibility about three times more strongly than backlinks, so offsite placements on review platforms, communities and listicles are half the programme; its TestRail case reports 25 to 30 qualified trial signups a month from LLMs.

Rock the Rankings baselines across ChatGPT, Gemini, Perplexity, AI Mode and AI Overviews before work ships, then builds in the GEO Stack order: solution-aware pages first, citations second, problem-aware capture last.

Virayo

  • Engines covered: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews
  • Baseline before work: Month one, refreshed weekly on its own platform
  • Off-site surfaces worked: Review platforms, communities, listicles, PR
  • Day-90 review: Strategy review; leading indicators committed

Rock the Rankings

  • Engines covered: ChatGPT, Gemini, Perplexity, AI Mode, AI Overviews
  • Baseline before work: Yes, before any page ships
  • Off-site surfaces worked: Citations at DR 50+ by manual outreach
  • Day-90 review: Against the conservative scenario

The honest comparison: Virayo is the better pick if you want Claude in the baseline, a weekly refresh rather than a periodic one, inaccuracies tracked per model, and the "sourced, not mentioned" gap surfaced automatically. A platform that runs the cycle every week is a different operating cadence from a monthly reconciliation.

Rock the Rankings is the better pick if you want the baseline tied to a forecast and the pages sequenced from solution-aware outward, and a weekly refresh is not the deciding factor. We track on third-party tools and start focused, scaling as the forecast proves out.

"I have been impressed with Justin and team's knowledge, work ethic and commitment to improving SEO. I have been in the digital space for nearly 20 years across different verticals and Rock the Rankings is the only SEO agency that I have worked with that has made a meaningful impact to the associated business. If I found myself at another company, needing help with SEO, Justin would be my first call"

TH
Theodore HisseyHead of Marketing at WellRx
04 · Attribution and reporting

How each agency proves the demos came from search when the CRM says Direct

Virayo connects your CRM at kickoff and tracks AI-driven conversions live. We reconcile each contact against the buyer's own answer.

Virayo connects Google Search Console, GA4 and your CRM during onboarding, collects sales call recordings alongside brand docs, and runs a centralised dashboard that tracks organic and AI-driven traffic and conversions live, with rank reports and AI visibility against competitors; it ties AI visibility to pipeline through AI referral traffic and conversions in your analytics, and its FAQ says AI referrals convert at multiples of organic visitors because they arrive pre-informed. How AI-sourced demos that arrive without a referrer are reconciled, and whether a self-reported source is read beside the CRM, are not published.

Rock the Rankings applies The Two-Witness Rule on every plan: the CRM source and the buyer's own answer are read together and every contact is tiered confirmed, recovered, probable or dark. On one client funnel, 11 CRM-attributed AI leads sat beside 809 self-reported ones, a 73× gap. Where CRM access is restricted, we work from an anonymised export under NDA.

Virayo

  • Dashboard: Live; organic and AI traffic and conversions
  • Attribution model: AI referral traffic and conversions in analytics; Direct reconciliation Not public
  • Self-reported source used: Not public; sales call recordings collected
  • Revenue reported: Trial signups and pipeline in cases

Rock the Rankings

  • Dashboard: Monthly reconciliation, no live view
  • Attribution model: The Two-Witness Rule, contact-level tiers
  • Self-reported source used: Yes, read with CRM source
  • Revenue reported: QBR opens with the pipeline number

The honest comparison: Virayo is the better pick if you want the same data your strategist sees, live, every week, and the option to query it from your own AI agents. For a RevOps-mature team, a shared live view is worth more than a monthly reconciliation.

Rock the Rankings is the better pick if a live dashboard shows AI-driven conversions but not which Direct demos were really AI-sourced. We reconcile each contact monthly against the buyer's own answer, by hand.

05 · Platform, PPC and vertical depth

What else each agency can run for you

This is where Virayo covers ground we do not.

Virayo built Virayo AI, the platform behind every engagement: a weekly cycle of crawls, audits, rankings, prompt tracking and recommendations drawn from eleven signal types including Reddit threads and buyer research, a client portal with a content library, calendar, deliverables tracking and a custom query explorer, a 0 to 100 Visibility Score, and an MCP connection so you can query your data from Claude, Codex or your own agent through nineteen tools.

It also runs SaaS PPC alongside SEO and GEO on one roadmap, goes deepest in software, healthcare, logistics and fintech with a page for each, and runs a defined migration recovery playbook.

Rock the Rankings runs SEO, AI search, content, links and technical with third-party tracking tools; we do not run PPC, build platforms or maintain vertical practices.

Virayo

  • Proprietary platform: Virayo AI, weekly cycle, MCP access
  • Paid search: SaaS PPC on the same roadmap
  • Vertical practices: Software, healthcare, logistics, fintech
  • Migration recovery: Defined playbook

Rock the Rankings

  • Proprietary platform: Third-party tools
  • Paid search: Not offered
  • Vertical practices: Within B2B SaaS and tech scope
  • Migration recovery: Technical recommendations only

The honest comparison: Virayo is the better pick if you want organic and paid on one roadmap, a platform your team can log into and query, and an agency that already knows the buyers and sources in your vertical because it works with several companies in it. That is a complete system for a post-PMF company.

Rock the Rankings is the better pick if organic and AI search are the brief and PPC is not, and you do not need a platform to log into. We start focused and scale as the forecast proves out.

"Extremely responsive and analytical. We were impressed with the depth of knowledge brought to every meeting. Justin was great to work with. I highly recommend Rock the Rankings for your GEO/SEO needs."

TP
Tony P.Head of Marketing at Choicely
06 · Who does the work

Who you will actually talk to after the sales call

Virayo publishes its account structure in full. It includes an account manager; ours does not.

Virayo's FAQ states that every account is run by its senior in-house team: a dedicated strategist who runs point, an account manager who coordinates delivery and makes sure nothing said on a call falls through the cracks, and a head of content who owns the quality of every piece, with specialist contractors brought in for some production work and every deliverable passing senior review before it reaches you; it meets twice monthly with a shared Slack channel, names its people on its About page, and says it often works with several companies in the same category because that depth is part of why the work is effective.

Rock the Rankings is founder-led through delivery: Founder, Justin Berg runs strategy on every engagement alongside a senior strategist with B2B SaaS category experience, with no account managers in between and Slack and email with same-day replies.

Virayo

  • Account manager layer: Yes, coordinates delivery
  • Founder on delivery: Not public; senior strategist runs point
  • Seniority stated: Senior strategist, head of content; contractors for some production
  • Communication: Biweekly calls, Slack, 90-day reviews

Rock the Rankings

  • Account manager layer: None
  • Founder on delivery: Yes, every engagement
  • Seniority stated: Founder plus senior strategist
  • Communication: Slack and email, same day

The honest comparison: Virayo is the better pick if you want three named roles on the account, strategy, coordination and editorial, with the whole structure published before you call, and an account manager whose job is to make sure nothing is dropped between biweekly calls. For a larger team that is a feature.

Rock the Rankings is the better pick if an account manager coordinating between biweekly calls is the role you want removed. The founder runs the account; output scales to the forecast, not to a three-role structure.

"Our commercial pages were losing organic sessions month over month, and the demand coming from AI assistants was effectively invisible in our CRM. RTR pointed the first batch entirely at bottom-funnel pages. One quarter after launch, organic sessions to that page set were up 9x and demo requests attributed to search and AI had grown 2.3x. They also rebuilt how we read attribution, combining what tracking captures with what buyers tell us on the form. That surfaced roughly 12.5x more search and AI demand than our native classifier was crediting. That's the number our leadership team can actually defend."

MO
Maria OrtizHead of Marketing at Rasa

Where Virayo wins

When is Virayo the better fit?

Virayo is the better fit when you want the whole programme visible, weekly, on a platform the agency built. Virayo AI crawls, audits, ranks, tracks prompts across ChatGPT, Claude, Gemini, Perplexity and AI Overviews, scores recommendations across eleven signal types and reports every week, with a live dashboard, a client portal and an MCP connection so your own agents can query the data. The engagement is published in full: from $7,500 a month, six months then month to month, six to eight content assets a month, links as a conservative add-on, a senior strategist, account manager and head of content, biweekly calls, Slack and 90-day reviews, and a commitment to leading indicators within 90 days with the honest statement that nobody can promise a citation. SaaS PPC runs on the same roadmap, it goes deepest in software, healthcare, logistics and fintech, and its TestRail case reports 25 to 30 qualified trial signups a month from LLMs. For a post-PMF SaaS company that wants a system rather than a retainer, this is a strong one.

It is also the better fit if you have your own writers and want outlines instead of drafts, with the difference spent on research or links; Virayo shapes the mix around that.

If what you need is a demo number someone will be held to before any invoice, on a monthly plan from the first month with the founder on the account, that is the case we are built for.

Recommendation

Choosing between Rock the Rankings and Virayo.

Choose Rock the Rankings if…

  • Your board wants a pipeline number someone will be held to, not leading indicators
  • You want a monthly plan from the first month with placements included
  • Your CRM files AI-sourced demos as Direct and nobody has reconciled it
  • You want the founder on the account and no account manager layer

Choose Virayo if…

  • You want a weekly intelligence cycle on the agency's own platform with live data
  • You want SEO, GEO and PPC on one roadmap in software, healthcare, logistics or fintech
  • You want three named roles on the account and a published structure
  • You have writers and want the mix shaped around them
Your next step

Turn Google and AI search into your #1 source of pipeline.

Free GEO Marketing Plan
01
Mapping.The exact prompts your buyers ask, and who gets named today.
02
Strategy.The pages and citations that take those answers back.
03
Forecast.Pipeline math on your funnel, before you spend a dollar.

FAQs

Rock the Rankings vs. Virayo: common questions.

If yours is not here, bring it to the call. Same unpolished answer either way.

How does Rock the Rankings pricing compare to Virayo?

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Virayo's engagements start at $7,500 a month with an initial six-month term, then month to month, with tiers shaped on a call and add-ons such as link building priced per area. Rock the Rankings publishes three tiers, $5,000 for Consulting, $8,500 for Done-For-You and $15,000 for Authority, with placements included in Done-For-You, no onboarding fee, no minimum term and 30 days' notice. Both publish their terms; Virayo asks for six months first, Rock the Rankings runs monthly from the start.

What happens if it is not working after 90 days?

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At Rock the Rankings, day 90 is the first forecast review: results are measured against the conservative scenario you received before signing and the plan is adjusted from there, and you can leave in any month with 30 days' notice. At Virayo, slippage shows in weekly leading indicators, the 90-day strategy review reworks the plan, and the engagement becomes month to month after the six-month initial term, so at day 90 you are halfway through the first term.

Does either agency give you a pipeline forecast before you sign?

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Virayo commits to leading indicators within 90 days and a weekly view of every metric it is accountable for, and states that no agency can honestly promise a ranking or citation; it publishes no pre-contract pipeline forecast. Rock the Rankings builds three scenarios from your GA4 and CRM data before any agreement is signed, and the conservative scenario is the number we are held to. If leading indicators are the accountability you want, Virayo publishes that commitment. If demos are, that is us.

Which agency is better for AI search visibility in ChatGPT, Gemini and Perplexity?

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Both baseline the same engines. Virayo runs a GEO baseline in month one across ChatGPT, Claude, Gemini, Perplexity and AI Overviews on its own platform, refreshes it weekly, tracks mention rate, citation rate, position, share of voice and inaccuracies against competitors, and earns placements on the review platforms, communities and listicles models cite; its TestRail case reports 25 to 30 trial signups a month from LLMs. Rock the Rankings baselines five engines before any page ships and builds in the GEO Stack order from your own pages outward, held to a forecast. Choose Virayo for weekly cadence and owned tooling; choose us for a baseline tied to a committed number.

Who actually works on the account at Rock the Rankings vs Virayo?

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At Virayo, a senior strategist runs point, an account manager coordinates delivery, and the head of content owns every piece that ships, with specialist contractors for some production under senior review; the team is named on its About page. At Rock the Rankings, Founder, Justin Berg runs strategy on every engagement with a senior strategist, no account managers, and same-day Slack. One publishes a three-role structure; the other removes the middle role.

Can we use Rock the Rankings and Virayo together?

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In one shape: Virayo's SaaS PPC beside our organic and AI search programme, since we do not run paid and Virayo sells it as a separate service. Both running SEO and GEO would overlap, because both start with a baseline of the same engines and build the same comparison and alternatives pages. If you are choosing between us for the core programme, pick on the commitment (leading indicators versus a pipeline number), the first-term structure, and whether you want an account manager on the account.